Kenneth Cole, The Onion Collaborate on The Headline Collection to Raise Awareness for Mental Health

Kenneth Cole Productions and The Onion, the satirical news publication, have come together for The Headline Collection, a limited-edition line of apparel and accessories designed to raise awareness for mental health and encourage conversation. One hundred percent of proceeds from the collection will be donated to the Mental Health Coalition, supporting their mission to end the stigma surrounding mental health.

The seven-piece unisex capsule includes T-shirts, hoodies and accessories emblazoned with fictional headlines and slogans that walk the line between comedy and critique. For example, there’s the “Admit You’re Wrong,” unisex trucker hat for $35 and sweatshirt for $45 and the “Shattered Nation” unisex T-shirt for $45 and sweatshirt for $45. There are also The Onion polo shirts for $55, and The Onion unisex tote for $75.

One tote bag carries the slogan “Hey, Let’s All Go to the Beach and Complain,” a T-shirt reads, “It’s Not Easy to Admit When You’re Wrong, and That’s Why I Won’t Do It,” and a sweatshirt says, “A Shattered Nation Longs to Care About Stupid Bullshit Again.”

“We are proud to partner with The Onion, one of the boldest voices in publishing,” said Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions. “As a brand, we’ve always believed in using our voice and our platform to stand for something meaningful. In a world that’s more divided than ever, cutting through the noise with purpose has never been more important. That’s why we’ve joined forces: to raise awareness, provoke conversation, and issue a call to think more critically and speak more openly.”

To amplify the launch, The Headline Collection will be supported by a digital rollout featuring comedic short films created in partnership with BrandUp Comedy. The shorts will star Tess Tregellas, known for her stand-up and regular appearances on Betches Media, and Jonah Feingold, filmmaker and cohost of Hinge’s “Dating Sucks” podcast.

The Headline Collection will launch Thursday on kennethcole.com.