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Yeti just did the unthinkable: Hire an ad agency

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti…

Life at the Edge of a Famous Family

This comparatively reduced terrain has often served as complement to her husband’s much grander vistas. “I am the observer, the audience watching the action as if in a theater,” she…

A Holiday Gift Guide: Presents for Kids

In theory, buying gifts for children is a snap. If they’re old enough to talk, but not old enough to ignore you completely, they will likely tell you what they want. And, if your kids run…

Can AI unlock a new generation of human creativity?

When the camera was invented in 1826, many people thought painting would die. But it didn’t. Instead, painters found new ways to express themselves. Painters reinvented expressionism,…