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SoftBank-backed travel app Klook files for US IPO

TRAVEL and leisure booking platform Klook Technology has filed for an initial public offering in New York, as signs emerged of a potential resolution to the US government shutdown that…

Baobab Collection Eyes U.S. for Expansion

Baobab Collection is expanding in more ways than one. The Belgian home fragrance brand is setting its sights on the U.S. market, with a forthcoming rebrand at the top of 2026 dovetailing…

The 10 Most-loved Fragrance Brands on Social Media

The fragrance game’s social media “who’s who” is seeing some shake-ups. Phlur, one of the more affordable — and certainly most prolific — in its category, took the top spot by earned media…