LoveShackFancy Pre-fall 2026: Going Global

How does the LoveShackFancy client travel for summer? Designer Rebecca Hessel Cohen believes “her passport is pink.”

For pre-fall 2026, the designer parlayed her nostalgic sensibilities into a broad-sweeping collection that drew inspirations from across the globe, citing everything from country club culture to late nights in Ibiza as possible scenarios for wear.

“This is very much our global goddess,” Cohen said, citing Charlotte Gainsbourg in the ’90s and a persona she dubbed “little miss heiress” as inspirations. “She’s traveling, she’s always on the go — we have crochets, sunset colors, florals, a bohemian elegance, and it’s sexy.”

On the preppy front, Cohen played heavily into knitwear with more Americana nods, from cherry-embroidered sweater sets and shorts to tennis-inspired wares; patchwork and red, white and blue dresses; cable knit sweaters, and matching knit shorts.

“We started placing our LSF little logos throughout,” she said, referencing the patchwork embroideries mimicking classic polo shirts. “It’s also our first time using piqué cotton.”

On the dress front, Cohen dialed up the wattage on embroideries and hues of pink, including on a reinterpretation of the original LoveShackFancy dress she designed for her bridesmaids to wear. “We have these slipdresses that are inspired from these 1930s ones I collect,” Cohen said. “Then, we have Malibu sunset Barbie inspiration, and she’s wearing them in Ibiza.”

The brand is broadening its appeal in more ways than one. A small capsule, set to debut in March, displays the same print as two new fragrance launches. Cohen is also gearing up for the opening of a store in London’s Chelsea neighborhood. “We’re going to get the cool Chelsea girls, the university girls, they don’t really make their way to Notting Hill,” she said. “That’s new, and they’ll be partying it up.”