LoveShackFancy Spring 2026: Rococo Meets Cowgirl

LoveShackFancy designer Rebecca Hessel Cohen looked a bit closer to home for her spring 2026 inspiration.

What started with a photo of Cohen as a child in a white Victorian dress outdoors got another dose of inspiration timed to the brand’s new outposts in Aspen and Telluride, Colo., and Nashville. “It’s about this road trip story through the country,” she said of her own store visits. “All these girls mix all the elements of LoveShackFancy in such a cool way — belts, fringe, vintage — they’re thrifting. This collection is a love letter to them.”

Dresses drew inspiration from piano shawls, but other references were a bit more on-brand. “This tea-stained lace is 18th century-inspired,” Cohen said, gesturing to one look. On the other hand, “We have prairie florals, too.”

Suede fringe, on jackets and pants, were more overt references to the American West, styled alongside ruffled and lace tops. The everyday pieces in the collection spanned from knits — sets, as well as American flag intarsia sweaters — to eyelet denim.

“Sets are doing really well,” Cohen said, who rounded out the collection with a few of her tried-and-true styles — think diaphanous tops, a blazer here, a bouclé set there. The latter still gets a denim trim, though. Newer takes like a harem pant and suede clothing mark an expansion beyond her usual proposition, rounded out with a white piano shawl gown, which she called a glimmer of her take on bridal.

“The different parts of the collection are different parts of her life, and with our inspiration,” Cohen said, “like different stages of her trip: innocence, rebellion.”