Lugano Debuts Chicago Boutique

Jeweler Lugano has come to Chicago with a new East Oak Street location.

Situated within Chicago’s premier shopping destination, the boutique was designed by Lugano’s chief operating officer and cofounder, Idit Ferder.

“We are thrilled to build our presence in Chicago, a city rich in history, culture, and the arts — values that align seamlessly with our brand’s passions. We look forward to engaging with the community and establishing a meaningful impact through our philanthropic efforts,” said Moti Ferder, chief executive officer and cofounder of Lugano.

The new location at 100 East Oak Street spans 15,800 square feet across three floors; the ground floor will house the boutique, while the top floor will feature the second location of Lugano’s private members’ club, Lugano Privé. Designed to be an extension of members’ living rooms, the club will provide curated experiences while fostering connections and inspiration among clients. It’s the next chapter of the original Privé in Newport Beach, Calif., which hosts a variety of culinary, wine, live entertainment, and speaker-focused events.

The second floor above the boutique will house Maison, a new concept for Lugano and an exclusive amenity for Privé members, offering a home-away-from-home experience during members’ travels, with two fully furnished private suites with views of Miracle Mile and concierge services for an elevated stay. Maison features art, fine dining, and bespoke services, allowing members to immerse themselves in the best of Chicago.

Lugano was founded on a strong foundation of philanthropy, supporting over 120 organizations and initiatives in the arts, education, children’s causes, health, and wellness across the U.S. and U.K. The brand is continuing its commitment to the arts through partnerships with Chicago organizations including the Museum of Contemporary Art Chicago, Lyric Opera of Chicago, and the Joffrey Ballet.

While the boutique is open now, both Privé and Maison will open in the fall.