LVMH Watch Week Is Heading To Milan For 2026 Edition

For its seventh edition, LVMH Watch Week is landing in Milan.

On Tuesday, LVMH Moët Hennessy Louis Vuitton announced the destination where its watchmakers would present their latest timekeepers from Jan. 19 to 21.

Bulgari Horlogerie, Daniel Roth, Gérald Genta, Hublot, clockmaker L’Épée 1839, Louis Vuitton, Tag Heuer, Tiffany & Co. and Zenith are the nine brands who will be taking part in the event that now unofficially kicks off the year for the watchmaking world.

Jean-Christophe Babin, who serves as chief executive of the LVMH Watches division as well as CEO of Bulgari, said “this major event will provide a new driving force for this essential gathering in the fine watchmaking sector.”

“For 2026, we are already planning significant novelties and exceptional pieces across all our maisons, all united – in their diversity and complementarity – by the group’s creative passion,” he added.

This year’s events will unfurl in boutiques on Via Montenapoleone, the tony shopping street in Milan.

Launched as a traveling showcase in Dubai in 2020, LVMH Watch Week has been held in Singapore and Miami. Last year, it was slated to take place in Los Angeles, but relocated to Paris and New York due to devastating wildfires that affected the West Coast metropolis.

Meanwhile, the French luxury group is reinforcing its watchmaking chops. In November, it announced the acquisition of a minority stake in Swiss manufacturer La Joux-Perret, which designs and produces high-quality watch movements.

It concurrently struck a strategic commercial partnership with the manufacturer to provide new production and innovation capabilities for LVMH Moët Hennessy Louis Vuitton’s watchmaking brands that include Hublot, Tag Heuer and Zenith.