Macaulay Culkin on ‘Becoming a Crocs Guy’ as Actor Makes a Surprise TikTok Shop Appearance for the Shoe Brand

Macaulay Culkin made a surprise appearance at Crocs’ newly remodeled 34th Street store on Friday.

While at the store, the “Home Alone” star brought his charm to a segment of the footwear brand’s day-long TikTok Shop livestream event.

“I wasn’t ever really a Crocs guy,” Culkin told FN at the event with a smirk. “But when I started having kids, I found out that they are kind of really convenient and cozy. You know, I kind of swore to myself that I was never going to be the suburban dad who wore Crocs, but then I became a suburban dad who wears Crocs. So here we are.”

The “Ritchie Rich” actor added that his affinity for the footwear label started when his oldest child got a pair of pink Crocs. “So, of course, I got a pair of pink Crocs,” he quipped. “And the next thing you know, you see the paparazzi photos of me dropping my kid off at school in pink Crocs.”

Culkin’s appearance comes as Crocs doubles down on its TikTok Shop sales. According to the brand, it has been “wildly successful” with the social platform and even hosted a 24/7 month-long livestream in October to celebrate its “Croctober” holiday event.

Terence Reilly, chief brand officer of Crocs Inc., told FN at the store event on Friday that the brand has been developing its TikTok Shop presence for over a year now.

“We were one of the footwear leaders in getting into this space,” Reilly said. “This is where our consumer is – she loves TikTok and trusts our brand. So she’s experiencing Crocs on this platform that she loves, and it’s been driving a great deal of commerce for us.”

The executive added that Crocs is working to build its storytelling on the social platform by introducing new styles and bringing in celebrities like Culkin. “TikTok Shop, for us, is becoming like programming a show or network,” Reilly noted. “And we are going to take this globally in 2026.” So far, Crocs only uses TikTok Shop in North America.

Next year, Reilly said that the company will bring in its product designer to become part of the shopping broadcasts to push storytelling further on new product reveals. But for now, the Classic Clog remains Crocs’ top item on TikTok shop.

Friday’s event comes just weeks after Crocs opened the door to its remodeled 34th Street store in NYC last month.

Located at 152 W. 34th Street, the 6,300-square-foot store spans two floors and features a selection of the brand’s signature footwear models, personalization moments and a Jibbitz Bar.

Plus, a custom Jibbitz mural by local NYC artist Jon Contino provides a social-ready moment on the second floor, which also showcases the brand’s lifestyle, Crocs @ Work, kids, and toddler assortments.

The store is officially Crocs’ largest in North America, the company noted.

In October, the footwear firm posted third quarter earnings results that were better than what Wall Street expected.

For the three months ended Sept. 30, net income fell 27.0 percent to $145.8 million, or $2.70 a diluted share, from $199.8 million, or $3.36, in the year-ago period. Revenues were down 6.2 percent to $996.3 million from $1.06 billion a year ago.