
McDonald’s just put a classic back on the menu—temporarily

McDonald’s is making some major efforts to bring customers back to the home of the yellow arches. The fast food chain just announced it will bring back its iconic Extra Value Meals starting on Sept. 8.
The addition is extra indeed, as Extra Value Meals haven’t been a part of the menu for six years. According to a press release, the Extra Value Meals will combine select entrées like a Big Mac, an Egg McMuffin, or a McCrispy sandwich with medium fries or hash browns and a drink, for a discounted rate. The chain says prices will vary by location but will be around 15% less than ordering the items individually. “McDonald’s USA is laser-focused on delivering value and affordability for our customers, and I’m incredibly proud of how our franchisees and teams continue to step up to make it a reality,” said Joe Erlinger, President of McDonald’s USA, in the announcement.
Erlinger continued, “From the $5 Meal Deal to McValue and now Extra Value Meals, we’re sending a clear message: we’re here for our customers. McDonald’s will always be a place where you can get the food you love at a price that fits your life.”
The addition is not the first major effort McDonald’s has made recently to increase foot traffic. In January, the chain introduced the McValue menu, which includes the $5 meal deal, as well as a “buy one, add one for $1” deal. They also brought back the Snack Wrap this summer, and even a nostalgic 1970s meal: the limited-time McDonaldland Meal, which comes with a very vintage collectible.
The extra efforts make a lot of sense. Fast Food chains have been struggling amid lower numbers in recent years. In May, the chain posted its 2025 first quarter sales, which had dropped by 3.6% from the previous year. On an earnings call at the time, CEO Chris Kempczinski blamed consumer “anxiety,” saying, “During the first quarter, geopolitical tensions added to the economic uncertainty and dampened consumer sentiment more than we expected.” However, by the second quarter, which ended on June 30, sales had ticked back up by 3.8%—a sign that the added menu items, lower cost meal deals, and other promotions, may already be working in the chain’s favor.
Originally published by fastcompany.com. Syndicated material does not necessarily reflect the views of Grazia British.
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