Me+Em Expands U.S. Retail Footprint With Two New Openings

LONDON — British clothing and accessories label Me+Em is preparing to open two stores in the U.S. as part of its retail expansion.

The first will be in Greenwich, Conn., slated for September at Greenwich Avenue. The store will span 3,535 square feet.

Me+Em’s second opening will be in Los Angeles and is set to open in the fall.

This will mark the brand’s first entry into Los Angeles with a 5,000-square-foot boutique located on North Beverly Drive.

“We’ve seen such an incredible response from customers since opening four U.S. stores last year, and I’m excited to be adding two new boutiques to the portfolio. Staying true to our retail strategy of combining neighbourhood spots with a boutique experience, Greenwich is the ideal location to expand our East Coast portfolio,” said Clare Hornby, Me+Em’s founder and chief executive officer.

“Opening a store on the West Coast is a pivotal moment for Me+Em as we expand our footprint across the U.S. We can see from the data that we have a strong and engaged community in Los Angeles and I’m looking forward to bringing our modern luxury proposition to a physical space in California,” she added.

Both stores will follow the brand’s uniform of mixing classic British with contemporary design with pieces from carpet weaver Tim Page and fabrications sourced from London-based designer Rose Uniacke, who has worked with Victoria Beckham.

Last year, Me+Em made its U.S. debut with the rapid-fire opening of three stores in New York followed by its first flagship in Marylebone in London.

In June, the brand revealed that its next retail stop would be Manchester in the U.K.

The brand has 12 stores in the U.K. and concessions at Harrods and Selfridges.