Michael Kors Taps JC-T as Global Brand Ambassador for Fall 2025

JC-T, the Chinese actor, singer and dancer, has been named the newest global ambassador at Michael Kors. Previously the brand’s Asia-Pacific brand ambassador, JC-T will appear in the Michael Kors fall 2025 campaign shot by photographer Alessio Albi in Rome.

“JC-T is a magnetic force when it comes to his work and his style,” said Michael Kors. “We’re very excited to continue our collaboration and deepen our relationship with him this fall and into the future.”

JC-T, who was named Kors’ APAC brand ambassador in December 2023, has starred in hit TV series and has also topped music charts. He has appeared in such TV dramas as “Lost You Forever,” “Under the Skin,” and “Secret of the Three Kingdoms.” A solo artist, he was previously a member of the Chinese boy band M.I.C.

In the campaign, JC-T wears pieces from the fall 2025 collection, including denim-on-denim, textured layers and statement bags.

The campaign highlights two new bag styles for fall 2025 — the Hamilton Moderne, a new interpretation of the brand’s Hamilton bag, and the Nolita bag, which has been streamlined and is more versatile than previous versions. The Hamilton Moderne features a round padlock of the original 2009 “It” bag with a modern east-west silhouette. The brand’s popular Nolita bag has a new twist with a convertible strap that takes it from shoulder bag to crossbody, and a more compact silhouette.

The campaign will be introduced this month with ads running worldwide throughout the fall. The images will appear in digital outlets, as well as social media platforms and traditional outdoor media placement.

As reported, Kors’ fall campaign also features brand ambassadors Suki Waterhouse and Logan Lerman, who were also photographed in Rome. They were lensed by Lachlan Bailey. They two sport the brand’s Nolita and Hamilton bags, as well as statement outerwear and fringed accents.