Mingyu of Seventeen Fronts Calvin Klein’s Spring 2025 Jeans Campaign

Calvin Klein Jeans has tapped K-pop star Mingyu of the boy band Seventeen to front the brand’s latest spring 2025 campaign, posing in a variety of denim silhouettes.

In new imagery lensed by Leslie Zhang, the campaign highlights Mingyu’s effortless style in denim classics with a bold twist.

Pairing new versatile jeans with Calvin Klein’s iconic logo T-shirts and denim jackets, Mingyu taps into the brand’s casual, youthful aesthetic. The 90s Straight Jeans are styled in four different outfits: a pair featuring the new allover CK monogram print styled with the matching 90s Trucker Jacket creates a bold statement, while a dark wash pair with the cotton classics tank and denim overshirt embodies a casual and relaxed feel.

For looks that are clean, yet bold, additional denim fits include the baggy jean paired with the relaxed vertical logo T-shirt and leather jacket; the slim jean worn with the washed pocket T-shirt, and the slim straight jean with the drop needle tank.

Mingyu made his Calvin Klein Jeans debut in 2024, appearing in their fall campaign.

Several K-pop stars have become brand ambassadors for Calvin Klein in recent years, including BTS’ Jungkook — featured in the spring 2024 jeans campaign — Blackpink’s Jennie, Sandara Park of 2NE1 and Red Velvet’s Joy and Sunmi. Calvin Klein also recently collaborated with NewJeans on performance looks for their Bunnies Camp 2024 Tokyo Dome event in June.

Reflecting the genre’s global influence, luxury labels including Gucci, Tiffany & Co. and Louis Vuitton have cashed in on the K-pop craze by tapping stars such as Rosé, Jin and Lisa as spokesmodels.

Spring 2025 denim is now available to shop on calvinklein.com.