Paris Hilton and Absolut Are Making ‘Wicked’ Cocktails for Charity

Paris Hilton is joining the “Wicked” mania for a good cause.

The socialite is the star of Absolut’s new campaign, which celebrates the upcoming release of “Wicked: For Good” with a limited-edition collectible cocktail kit, the Absolut-ly Wicked Good Cocktail Collection. The kit, created in partnership with Universal Pictures, includes a special-edition bottle wrapped in a reversible pink and green sequin sleeve, along with glitter garnishes and themed cocktails.

“I sliv for creating iconic moments together with Absolut that shape culture, foster connection and make the world a more inclusive place,” Paris Hilton said in a statement. “’Wicked: For Good’ represents so many of the characteristics that my partnership with Absolut was created on, so I can’t wait to share an Absolut Ozmopolitan and spread kindness with my fellow Wicked fans.”

The Absolut-ly Wicked Good Cocktail Collection includes a recipe book, The Grimmerie, featuring cocktail recipes such as the Absolut Ozmopolitan, Absolut Thrillifying! Twist, and Absolut x Kahlúa Ozpresso Martini, plus a Fandango gift card for moviegoers.

Hilton will be gifting kits through her social channels, as well as sending one lucky fan to the movie’s New York City premiere in November. Absolut, the official spirits partner of the movie franchise, will donate 100 percent of the proceeds, plus an additional $50,000, to Hilton’s nonprofit, 11:11 Media Impact, which works to defend the rights of children worldwide to ensure they can live safe lives.

“Absolut has long advocated for the values of friendship, inclusivity, and standing up for what’s right. It’s core to the very essence of the brand, and these values are mirrored in all that ‘Wicked: For Good’ stands for,” said Bethan Hamilton, brand director of Absolut. “Last year, ‘Wicked’ created a spectacle that Absolut was proud to be a part of, and this year we hope to inspire even more moments of connection over a Wicked good cocktail.”

The collection is now available for presale on Absolut’s website and at participating retailers for consumers 21 years of age and older. “Wicked: For Good,” starring Cynthia Erivo and Ariana Grande, is set to premiere in theaters worldwide on Nov. 21.