Pat McGrath Labs’ Assets Marketed for Sale

After years of speculation over the future of Dame Pat McGrath’s eponymous makeup brand Pat McGrath Labs, its assets are being marketed for sale, according to industry sources.

Hilco Global is said to be managing the process.

According to the sources, the sale includes pledged collateral by Pat McGrath Cosmetics LLC and Patricia McGrath.

A spokeswoman for Pat McGrath Labs said: “Pat McGrath Labs is currently going through restructuring and recapitalization processes with its partners to align its financial framework with the enduring strength and creative leadership of the brand. These processes, expected to be completed in early 2026, along with a strong pipeline of innovation, the commitment of its partners, and the unwavering support of its passionate global community, will allow Pat McGrath Labs to move forward in a productive and healthy environment. The good news is, from the beginning of this year, brand sales are up significantly and Pat McGrath Labs is feeling great momentum going into the new year.”

Hilco did not respond to requests for comment.

After decades on the fashion week circuit, pioneering runway looks from studded lips to gilded eyebrows, McGrath launched the makeup line in 2015 with Gold 001, a $40 gold, multipurpose pigment. The limited-edition product, sold in a bag full of custom sequins (standard packaging for many products in the line), sold out 1,000 units from her web site in six minutes and kicked off a series of product drops.

In 2018, the brand received $60 million in funding from Eurazeo Brands. At the time, industry sources said the firm was estimated to have taken a 5 to 8 percent stake in the business at a valuation of more than $1 billion.

But in recent years the brand, sold at both Sephora and Ulta Beauty, among others, has struggled with operational challenges and undergone executive changes and layoffs while its valuation is now said to be a fraction of what it once was. A few years ago, Eurazeo quietly sold its stake.

The brand’s sales were around $50 million last year, according to industry sources.

Most recently, McGrath created Louis Vuitton’s La Beauté makeup collection as its beauty director, raising questions over what that would mean for her brand.

“Being able to build beauty, but not just only beauty — a real world, a planet, basically — it’s been so much a universe, so much fun,” McGrath said at a press conference earlier this year of creating the La Beauté makeup collection.