Paul Marlow’s Debut Store in Palm Springs Is an Ode to the Art of Tailoring

Palm Springs, Calif., has a new go-to destination for tailored clothing. Designer Paul Marlow, who has made bespoke menswear his signature, opened his debut store in the desert oasis.

The 1,200-square-foot unit is an ode to the art of tailoring — and showcases Marlow’s suits, shirts and ready-to-wear amid a gallery setting. The store, situated in the Cathedral City’s vintage shopping trove Perez Road Arts District, houses a made-to-measure salon as well as a curated range of denim, knits, outerwear, leather and accessories.

The retail area, which blends elements of industrial, Californian and, of course, midcentury design, also houses fragrances, candles, tabletop objects and textiles. The space also doubles as an art gallery with a current exhibition that consists of paintings by Lucien Rees Roberts — and plans to follow it up with works by Jack Ceglic, Gus Van Sant, Leanne Shapton, Thomas Dozol, John Dowd, John Huck, Bob Gunderman and more.

“The concrete floors and gallery walls create this raw-meets-refined backdrop where menswear-inspired pieces for both men and women hang like artwork alongside actual artwork and furnishings,” Marlow told WWD of the store, which opens Saturday in the midst of Palm Springs’ Modernism Week. “It’s a personal collection come to life — every vintage furniture piece and rotating art installation reflects what I’d want in my own home. The space feels both gallery and garment district, which is exactly what I wanted.”

Marlow launched his eponymous bespoke menswear line in 2012, after founding the menswear collective Loden Dager in 2006 and co-helming it along with Oliver Helden, earning a nod as a finalist for the 2010 CFDA/Vogue Fashion Fund Award. Now a member of the CFDA, Marlow — who cut his teeth as designer at Marc Jacobs and Tory Burch — has shifted his focus to tailored wear.

“My Palm Springs space is an extension of my tailoring philosophy,” Marlow added, “Precision and timelessness, but with room to breathe.”