Rado Unveils Its Beloved Anatom In Three Vibrant Summer Hues

To kick off a summer of style, Rado has unveiled new colors for its sleek and stylish Anatom timepiece. Complementing the season’s warm weather and ripe fruits, the new hues feature a lemon yellow, lime green and grapefruit red in the style’s newest models while staying true to the wristwatch’s historic aesthetic.

These timepieces join the ever-growing and modernized Anatom family of watches continuing to embody Rado’s prestige as a “Master of Materials” with its continued expertise in ergonomics. Rado said these iterations exemplify its appeal to a new generation of watch lovers while having an unwavering commitment to its watch heritage.

In line with Anatom watch series, this contemporary iteration of the original from 1983 features its signature high-tech ceramic bezel, cylindrical edge-to-edge sapphire crystals, resistance up to 50 meters and a stainless steel case back with sapphire crystal. The original Anatom design had an avant-garde sapphire-crystal glass and was a rectangular, nearly square timepiece.

Moreover, the watches feature the Rado caliber R766 mechanical movement with an antimagnetic Nivachron™ hairspring and a 72-hour power reserve, which remains at the heart of the chronograph.

Why has the Anatom continued to be such a beloved timepiece for the past 40 years? It’s forward-thinking design when it launched, its continued legacy and homing in on this recognizable aesthetic that’s simultaneously innovative and timeless. And it immediately stands out in a crowd with its distinct visual presence.

Iterations of the watch have continued through the late ’90s with the introduction of the automatic version that has remained a long-standing collection, its DiaStar Anatom in 1996 and 40 years later, the reintroduction of the Anatom with its High-Tech Ceramic line in 2023.

As bright as the sun, the lemon-yellow model dial gradient from black to yellow with coordinating strap brings a pop of warmth wherever worn — from the office to dining out to the beach. Meanwhile, the lime-green Anatom features a black-to-lime-green gradient dial and matching strap that evokes a sense of freshly manicured lawns and a refreshing cocktail. Capturing the essence of the juicy center of a grapefruit, the black-to-grapefruit red gradient model and complementing strap round out the
new collection launch.

With its ergonomic design and wrist harmony at the forefront, the new Anatom watches offer unparalleled watch owner comfort. Notably, these yellow, green and red rubber straps are durable, flexible, odorless and resistant to wear and tear — including UV radiation and acids and solvents. The new dazzling-hued models are perfect for the summer, with their radiant colors to brighten the wearer’s mood all year round.

To learn more, visit rado.com.