Rare Beauty Drops Hot New Product Collaboration with Tajín
Rare Beauty, founded by Selena Gomez, just dropped a hot — literally — new Cheek and Lip Set in collaboration with Tajín for its first product partnership. Launching exclusively on sephora.com and rarebeauty.com on Thursday, the limited-edition product duo celebrates the bold flavor of the Clásico Seasoning mix and its fan-favorite Chamoy Sauce with shimmery copper and burgundy hues.
Gomez celebrated the limited-edition release on Instagram, sharing images of her holding the new makeup alongside pictures of Tajín spice bottles. “I grew up with @tajinusa because of my family and still use it on everything, so one could say this collab has been years in the making,” she wrote.
“This collab is a celebration of what makes us unique — our culture, our energy and the moments that bring us together,” the press release reads. “Just like Tajín, these shades bring boldness, warmth and a spark of joy to every occasion.”
Both the Soft Pinch Liquid Blush in Chamoy and the Positive Light Luminizing Lip Gloss in Clásico were made with Rare Beauty’s pigmented, long-lasting formulas, just with hues that hark back to the heritage of Tajín. The blush, specifically, infuses deep red and earthy brown tones, while the lip gloss blends terracotta with copper shades and specs of gold that catch the light when it hits.
The Soft Pinch Liquid Blush in Chamoy and the Positive Light Luminizing Lip Gloss in Clásico celebrate the bold flavoring of Tajín.
“As a brand that celebrates the uniqueness of our fans, we’re thrilled to see Tajín’s signature colors, and the joy of sharing, come to life in such a fresh and unexpected way. This collaboration with Rare Beauty goes beyond colors,” Luis Alfaro, head of marketing for Tajín U.S., said in the press release. “It’s about the values we share: confidence, authenticity, creativity, joy and the power of bringing people together. It’s our way of inspiring fans to express themselves boldly and freely. Just like we say, ‘My Way to Tajín It.'”
The product set will be available on Sephora.com and Rarebeauty.com until supplies last.
The Rare Beauty-Tajín crossover comes on the heels of a TikTok trend in which food enthusiasts put their taste buds to the test with a jumbo chamoy pickle kit. The challenge was to eat the entire pickle with it wrapped in a Fruit Roll-Up, sprinkled in Clásico mix and filled with Takis. The dynamic flavor left the brave testers divided, with some going in for seconds and others over it after one bite.
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