Retail Reimagined: What’s Next for Sephora’s Boldest Bet

Retail Reimagined: What’s Next for Sephora’s Boldest Bet

September 16, 2025 / Grazia British /

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Retail Reimagined: What’s Next for Sephora’s Boldest Bet

Featuring Artemis Patrick, President and CEO, Sephora North America
Moderated by Elizabeth Segran, Senior Staff Writer, Fast Company

Sephora isn’t just shaping beauty—it’s shaping culture. From its trendsetting beauty festival to partnering with Hulu for its Faces of Music docuseries to sponsoring women’s sports, the brand has become a force at the intersection of beauty, entertainment, and lifestyle. Under the leadership of Artemis Patrick, CEO of Sephora North America, the company is amplifying this influence while also embarking on its largest capital project yet: a full redesign of all 600+ North American stores over the next five years. Hear from Patrick on how Sephora’s cultural reach and bold retail transformation are redefining what it means to be a modern brand.

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Grazia British

I focus on highlighting the latest in news and politics. With a passion for bringing fresh perspectives to the forefront, I aim to share stories that inspire progress, critical thinking, and informed discussions on today's most pressing issues.

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