Rihanna Gets Wedding Night Ready in Flirty Lingerie for Savage X Fenty’s New Bridal Campaign

By Kim BrowneApril 15, 2025

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Rihanna is bridal-ready, starring in Savage X Fenty’s new Bridal Collection campaign. Unveiled on Tuesday, the photos see the singer showcasing elegant and flirty lingerie styles that celebrate confidence, inclusivity and love at first sight.

In the pictures, Rihanna is in a retro-inspired, pink scenario, posing on top of a party table right next to a wedding cake. She is seen wearing pieces from the At First Sight set, which features classic lingerie silhouettes with Savage X details.

Rihanna for Savage x Fenty's 2025 bridal collection. — Rihanna for Savage x Fenty’s 2025 bridal collection. Courtesy

The Bridal Collection also features the Take a Vow set, which includes silhouettes with vintage details and extra-special embroidery, and Satin Ever After, featuring luxe satin robes, PJ sets and slippers. The collection, now available at savagex.com, also offers honeymoon gift options, including delicate ribbon and lace lingerie.

In February, Rihanna announced GloRilla as its first singular ambassador across all four of her brands: Savage x Fenty, Fenty Beauty, Fenty Skin and Fenty Hair.

Rihanna also announced Marcus Stroman as the ambassador for Savage x Fenty’s debut men’s loungewear campaign. “I’d been a fan of the brand from outside,” he told WWD, sharing compliments to the brand’s men’s collection. “It’s very comfortable and versatile loungewear that can work for going out, chilling at the house, out on the boat. It’s slightly oversize, and the fabrics are amazing. It really fits into my style.”

Savage X Fenty was launched as a monthly subscription service in 2018. Rihanna, the executive chairman, co-owns the company with investors including LVMH.