Rowing Blazers, Tracksmith Team Up on Sports-inspired Capsule

Rowing Blazers may have parted ways with its founder earlier this year but the preppy-inspired brand is not slowing down its pace of collaborations.

On Thursday, the company, which is now owned by Burch Creative Capital and other investors, will unveil its second capsule with Tracksmith, the Boston-based running brand.

The limited-edition collection blends the athletic traditions of the two brands — rowing and running — in a line of tops, bottoms and accessories with co-branded designs.

Among the pieces are Tracksmith’s signature lightweight men’s and women’s racing singlets, T-shirts and shorts updated with Rowing Blazers’ house croquet stripe and zigzag motifs. There is also a lightweight color-blocked rugby shirt in organic cotton featuring Tracksmith’s hare logo embroidered on the left chest; a canvas duffel bag with a co-branded label and chenille Tracksmith logo; an intarsia-knit cotton crewneck sweater featuring an oversized jogger motif; and a pair of Tracksmith Eliot training shoes with Rowing Blazers croquet stripes. An embroidered cotton twill dad hat rounds out the collection. Prices range from $48 to $228.

The Rowing Blazers x Tracksmith line will be available at Tracksmith stores on Thursday and online at both brands’ websites on Friday. In addition to the new collection, Tracksmith will also carry other Rowing Blazers products at select stores. Rowing Blazers was created by author, archaeologist and former U.S. national team coxswain Jack Carlson in 2017. He exited the brand in March. Tracksmith was created by Matt Taylor in 2014 as a high-performance running brand dedicated to non-professional, competitive athletes.