Salomon Plants Major Flag in Paris With New Office and Showroom ‘Hub’

Salomon is further planting its roots in Paris with the opening of an expansive new office and showroom.

Located in the heart of Paris’ 10th arrondissement, the new 16,000-square-foot space spans multiple floors that will serve as a flagship creative and strategic center designed to accelerate the brand’s global impact, the company said.

Dubbed the “Paris Hub,” the Amer Sports-owned mountain sports brand noted that its new space aims to go “well beyond a traditional brand showroom” and act as an “experiential engine for brand expression” that will host global product launches, community activations, innovation dialogue and meetings with partners, athletes and retailers.

Guillaume Meyzenq, president and chief executive officer of Salomon, said in a statement on Thursday that the opening of the new Paris hub “represents a pivotal moment” for the brand’s evolution.

“Paris has become essential to our identity as a modern mountain sports lifestyle brand, it’s where performance innovation meets cultural relevance, where our technical heritage connects with contemporary lifestyle,” Meyzenq noted. “This hub allows us to engage with our global community in one of the world’s most influential cities, strengthening our position as both a performance leader and a lifestyle reference.”

To mark the opening, Salomon hosted a soft launch on Dec. 9 as a lead up to its official opening during Paris Men’s Fashion Week in January. During the week, the new space will transform into a central stage for the brand’s fashion week events, gatherings, and industry dialogue, Salomon noted.

“Paris has become central to Salomon’s global expansion strategy,” Meyzenq added.
“[The] Salomon Paris hub represents our commitment to creating authentic brand experiences in the world’s most influential cities, connecting our mountain sports DNA with contemporary culture and innovation.”

The opening comes just after Salomon parent company Amer Sports reported its third quarter earnings in November.

Net income for the three months ended Sept. 30 was $143.1 million, or 25 cents a diluted share, versus net income of $55.8 million, 11 cents, in the year-ago quarter. Revenue rose 29.7 percent to $1.76 billion from $1.35 billion in Q3.

As for Salomon, Amer Sports chief executive officer James Zheng told analysts on the company’s earnings call this week that the brand’s “footwear momentum continues across all regions, especially Asia with strong demand for both sports style and the performance products. In addition to sneakers, bags and socks are also growing strongly across regions.”