Selfridges Launches Music-themed Summer Takeover

SUMMER OF SOUND: Selfridges is launching a series of music-themed events and merch across its locations in London, Manchester and Birmingham this July and August with collaborators including Bravado, Young Space, Manchester International Festival, Are We On Air?, Elevator Music, Pirate Studio, Not/Applicable, Josh Baker and Nadine Noor.

In London, the windows of its Oxford Street flagship are set up as deconstructed gigs capturing the vibe of live music in the forms of a stage set and lights, a tour bus and a dance floor.

The corner window space by Oxford and Orchard Streets will host weekly live performances, programmed by Studio Inside Out.

From July 14, a record shop will open in the Wonder Room on the ground floor, featuring vinyl favorites, both old and new, curated by Rough Trade, the cult London-based independent record label and retailer founded in 1976.

Judd Crane, executive director of buying and brand at Selfridges, said the Summer of Sound initiative is billed as “a celebration of the culture of music fandom, the influence of music merch and the unmistakeable sound of our cities.”

“Selfridges stores become places for fans to come together for live performances, workshops and talks, and the best merch. Building on a legacy of music-led collaboration, Selfridges will share its point of view at the intersection of fashion, retail, and pop culture,” he added.

In Birmingham, home of Heavy Metal, a special experience titled “Back to the Beginning” will be dedicated to Black Sabbath fans. The store’s windows feature visual creations by local artist Mr. Murals paying tribute to the band’s legacy and visual identity.

Selfridges will continue its partnership with the Manchester International Festival with its Exchange Square store, with three days of performance from Friday to Sunday. Additionally, an Epiphone Riviera donated and signed by Liam and Noel Gallagher of Oasis went on public display from Monday in store.

Merchandise and memorabilia exclusive to Selfridges from Oasis, Prince, Nirvana, Smashing Pumpkins, Rolling Stones, Post Malone, Lola Young and Gracie Abrams will go on sale in the period as well.
​