Smythson Expands Into Liberty, Launches Colorful Collaboration

THE LIBERTY PAGES: Smythson’s blue pages are entering Liberty as the British leather accessories brand expands its presence across the city.

The new concession is situated on the third floor nearby the luxury department store’s homeware section.

Smythson’s signature diaries, notebooks, stationery, as well as a selection of leather accessories will be on display. Customers will also be able to customize their pieces with silver or gold foiling with a choice of letters and motifs.

To celebrate Smythson coming to Liberty, the department store has collaborated with the brand by incorporating their distinctive floral prints onto the lining of notebooks and diaries.

The notebooks and diaries are also available in colorways of Liberty Purple, Smythson’s Nile Blue and a seasonal coral.

In May, French artist Thomas Lélu applied his quirky one-liners and sentences to Smythson’s leather accessories.

The collaboration was centered around writing, travel and gifting with notebooks, a passport cover and luggage tag that are printed with “Do small things with great love” or “1 year 365 opportunities.”

In 2023, Smythson partnered with 15 students and tutors from London College of Fashion to document their creative journey from start to finish in a project titled “Out of the Blue,” a nod to the brand’s signature shade.

Smythson has been under the leadership of Paolo Porta since 2023, where he’s chief executive officer.

He reports to Stefano Giacomelli, chairman of Smythson and CEO of Tivoli Group.

Porta was CEO of the British boot-maker Hunter, a job he took up in 2021 after successfully steering the company through the COVID-19 pandemic and the early stages of its repositioning strategy. He initially joined in June 2020 as interim CEO.