
Sony-Backed Jabali.ai Bows AI Game Development Platform to Democratize Creation
Jabali.ai is making a play to open up game development to the masses with the launch of Jabali Studio, a next-gen platform that lets users design, build and pub 2D and 3D games without wrestling with complex code.
The AI game tech company is positioning the platform as a bridge between technical prowess and creative vision. The company raised $5 million in seed funding led by Bitkraft Ventures, with participation from Sapphire Ventures and Sony Innovation Fund. The move comes as Jabali.ai looks to shake up an industry where development has traditionally required heavyweight technical teams and specialized programming knowledge.
“Game creation has long been limited by the complexity of tools and the need for large technical teams,” said Vatsal Bhardwaj, founder and CEO of Jabali.ai. “Jabali Studio changes that by combining AI, creativity, and accessibility in one environment. Whether it’s a simple casual game or a deep 3D world, creators can now focus on their ideas while AI takes care of the heavy lifting.”
The platform operates on the principle that “everyone can be a game maker,” offering two creative pathways: Vibe Code for mechanics-minded users and Design Mode for visual storytellers. Jabali Studio plugs into major AI systems including Gemini, Claude, OpenAI and Grok, letting creators work with familiar tools.
On the technical front, the platform supports multiple engines and frameworks, with native templates alongside integration with Godot and Phaser. Unity and Unreal Engine support is slated for future rollout. All projects come with complete source code access, giving creators full ownership and modification rights.
The studio’s AI toolkit includes self-healing projects that auto-correct broken builds, AI-powered debugging and intelligent publishing capabilities. Users can direct their AI co-pilot through four modes — Autonomous, Collaborative, Cautious or Creative — depending on workflow preferences.
Jabali.ai’s core platform already allows users to generate games in under 10 minutes via AI-powered prompts, eliminating traditional coding requirements. The company is positioning Jabali Studio as the next evolution in that mission, targeting everyone from seasoned developers to creative newcomers looking to break into interactive entertainment.
The platform is designed to adapt to diverse workflows while maintaining accessibility for first-time creators. By blending AI assistance with creative freedom, Jabali.ai is betting it can attract a new generation of game makers who might have been shut out by traditional development barriers.
Originally published by variety.com. Syndicated material does not necessarily reflect the views of Grazia British.
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