Spanish Accessories Brand Tissa Fontaneda Welcomes First Investor, Sets Expansion Strategy

LEATHER CRAFT: Madrid-based accessories brand Tissa Fontaneda is marking 15 years in business with its first round of funding, and plans for international expansion.

The brand, founded by industry veteran Tissa Fontaneda and known for its bubble-textured leather bags in rich jewel tones, has taken on its first strategic partner, Daniel Codes Llamas, who has joined as chief executive officer.

The multistage funding will go toward international expansion, digital development and strategic positioning in markets including North America, Japan, the Middle East, Germany, Austria and Switzerland.

Fontaneda, a luxury veteran who has worked on accessories product development and manufacturing for groups including LVMH Moët Hennessy Louis Vuitton and Richemont, said Codes Llamas brings “a renewed strategic direction” based on financial structuring, brand scalability and professional management.

Until now, it was Fontaneda and her family running the business from the design and manufacturing in Spain and Italy to the shops, which also sell ready-to-wear pieces, wholesale distribution and accounting.

She said Codes Llamas’ luxury expertise “marks a decisive step in the brand’s evolution from heritage atelier to international luxury house.”

The brand has two flagships, in Madrid and London, and a wholesale network across 19 countries, mainly in small specialty stores and European luxury hotels in resort towns.

The brand’s plan is to dig deeper into high-potential regions such as North America and the Middle East and build on its existing wholesale network. It is particularly keen on Japan, “where craftsmanship and artisanal heritage resonate strongly with local consumers,” according to Fontaneda.

To support those efforts, the company has partnered with a wholesale showroom in Italy, which will begin selling the collections in early 2026.

The brand has also relaunched its website, beefed up e-commerce capabilities, and expanded its storytelling and social media program across a variety of platforms. The aim is to attract a new generation of global consumers, and enrich ties with its existing community.

“This new stage doesn’t change the soul of Tissa Fontaneda, it enhances it,” Codes Llamas said. “The combination of Tissa’s artistic sensitivity and a modern management approach will allow us to bring the emotive experience of these luxury products to new audiences, while keeping its authenticity intact.”

Fontaneda said the brand’s goal” has always been to create pieces that make people feel something, softness, joy, beauty. With this new chapter, we can share that emotion more widely while remaining true to our roots in craftsmanship and care.”