Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026’s It Colour Has Just Arrived

Just as the butter yellow, burgundy, and baby pink colour trends are reaching their peaks, designers are already conspiring on their successor. Don’t get me wrong—I don’t see certain hues like butter yellow going anywhere anytime soon (I’ve personally invested in it myself), but this past fashion month, designers posed a united front on a new It colour that feels like a fresh new chapter in seasonal colour trends. Meet the shade we’re calling Capri blue, a refreshing blue shade that ranges from cerulean to turquoise to cobalt and is just oozing with an aura of optimism, joy and relaxation.

We spotted the new It colour all across the spring/summer 2026 collections at brands such as Tory Burch, Loewe, Saint Laurent, and Victoria Beckham, the latter of which showed a runway positively drenched in deep blue. For their debut Loewe collection, creative directors Jack McCullough and Lazaro Hernandez doused several looks with deep cobalt blue while Simone Bellotti likewise showed it for his Jil Sander debut. The shade was central to both the runway looks and new branding for the fashion houses and it marks a step towards an overall new chapter of vibrant technicolour that has been defining autumn 2025 and spring 2026 fashion at large. Of all that vivid colour, though, it seems Capri blue is the first official “It” hue to stand on its own. Here, discover how designers interpreted the colour and shop our buy-worthy blue picks.

(Image credit: Launchmetrics Spotlight/Tory Burch)

We always come away from the Tory Burch show with a trove of new styling ideas, and this season was a very specific colour combination—a bright blue funnel-neck coat paired with chocolate brown trousers. If you’re a smart shopper, you’ll be taking notes on how good this shade of cerulean looks with the trending brown hue.

(Image credit: Launchmetrics Spotlight/Ashlyn)

This Ashlyn look was shared on social media by all the fashion editors who attended the show—always the sign of a fan favourite—and its ruffled drop waist and vivid blue colour immediately reminded me of a retro figure skating dress that Tonya Harding might have worn but, of course, far chicer.

(Image credit: Launchmetrics Spotlight/Loewe)

At Loewe, sleek pieces like a straight-cut leather jacket and leather mini dress were given the Amalfi Coast blue treatment.

(Image credit: Launchmetrics Spotlight/Fforme)

If you’ve seen Dakota Johnson‘s dress in The Materialists, you know what I’m talking about when I say that everyone needs a slinky satin blue dress in their closets. Fforme was two steps ahead when they designed this maxi number with a perfectly languid shape.

(Image credit: Launchmetrics Spotlight/Saint Laurent)

This ’80s trench coat moment at Saint Laurent proves just how much the colour styles itself—little to no effort needed here.