Trends
From the Archive: London’s Nostalgia for 1950s American Style
[ad_1] The term “nostalgia” is more common in fashion than ever. In 1986, it was the 1950s that took over London club kids’ state of mind. The city known for...
Move Over Sandalwood, Fantasy-note Fragrances Are Perfume’s Next Big Thing
[ad_1] Roughly every five minutes, someone in the world spends $125 to smell like wilting lilac, petrichor and an encounter with Count Orlok, the fictional vampire of “Nosferatu” fame. Yes,...
I Work in Fashion—6 Sophisticated Trends I Spotted in J.Crew’s New Arrivals
[ad_1] As a shopping editor, I'm on a never-ending search for pieces that feel modern yet classic. For me, J.Crew always hits the mark. The heritage brand perfectly executes the...
Measles 2026 update: These states are seeing new outbreaks as rate of infections trends upward
[ad_1] It’s only February, and an outbreak of measles infections is already inching toward nearly 1,000 cases in the U.S. this year. Infections are spiking as a result of declining...
Footwear Retailers Reveal What’s Selling Now & Predict the Hottest Looks for 2026
[ad_1] It’s a busy time for retailers. The fashion show and trade show seasons are in full swing, and store buyers are busy crisscrossing the globe, getting a peek at...
M&S Has Done it Again—6 Incredibly Chic Spring Shoe Trends to Shop Now
[ad_1] If there’s one thing our editors collectively agree on, it’s this: when Marks & Spencer gets shoes right, it really gets them right. And this year? Consider us fully...
According to Jewelry Experts (and Me, a 2026 Bride), These Are the 5 Engagement Ring Trends to Know
[ad_1] Engagement rings have always been a reflection of the current moment couples are living in—but lately, they’re saying a lot more than “I’m engaged.” As fashion continues to blur...
A Chic Parisian Just Told Me What Elegant Trends We Should Expect to See in 2026
[ad_1] My Instagram feed, which is overwhelmingly focused on fashion, likely comes as no surprise to anyone who knows me. Given my obsession with style and the fact that I...
Cloud Dancer Is Fine, But Gen Z Beauty Fans Are Claiming These Much Cooler Color Trends for 2026
[ad_1] Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download...