yoga
EXCLUSIVE: Yo-Yo Ma on Keeping Fit at 70, and Fronting Lululemon’s ‘Be Spring’ Campaign
[ad_1] LONDON — Lululemon is further tapping into the Chinese market’s unique take on well-being and cultural sensibility by pairing renowned American Chinese cellist Yo-Yo Ma with its latest brand...
Prana President Outlines Her Blueprint for Brand’s Growth
[ad_1] Tricia Shumavon has a long to-do list. The president of Prana joined the brand two years ago after spending 16 years at some of the industry’s top brands including...
Lululemon bets on stars of F1 and golf to move past yoga roots
[ad_1] LULULEMON Athletica is embarking on a big marketing shift by betting on a roster of athletes to help pull the yogawear brand out of a sales rut and grow beyond its downward-facing dog roots.The company has...
Plane yoga is going viral on EasyJet and Spirit Airlines
[ad_1] The last place you’d think of doing a downward dog? An airplane. That might soon change, as plane yoga is apparently now a thing. TikTok creators are sharing in-flight...
Beyond Yoga Puts Lululemon and Athleta on Notice With Bigger Store Format
[ad_1] Beyond Yoga is stepping out, cutting the ribbon on a bigger store concept in Greenwich, Conn., on Friday and preparing an assortment that really lives up to its name. ...
LoveShackFancy’s Signature Floral Pattern Now Graces Stakt’s Yoga Mat
[ad_1] Stakt is releasing a limited-edition yoga mat featuring LoveShackFancy’s signature Forever in Love floral print, combined with their innovative foldable design. This collaboration marks Stakt’s first venture into fashion-related...
How Nancy Green Is Scaling Beyond Yoga, Levi’s Bet on Athlesiure
[ad_1] The world has come to romanticize the start-up — the hectic days and long nights of taking an idea, building it into a business and standing it up on...
