DHS is using Google and Adobe AI to make videos
In a section about “editing images, videos or other public affairs materials using AI,” it reveals for the first time that DHS is using Google's Veo 3 video generator and Adobe Firefly,…
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Adobe
Adobe to buy digital marketing platform Semrush for $1.9 billion
Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen its marketing tools and attract brands with…
From Barbie to Coach: Adobe is reinventing design with AI
For decades, Adobe’s software tools, including Photoshop, Illustrator, and InDesign, have been the universal language of visual communication, shaping how marketers, artists, and brands…
Canva’s new free Affinity app wants to sink the Adobe flagships
Last year Canva reworked its user experience and tools in a full-frontal attack on the productivity and enterprise markets now dominated by Microsoft Office and Google Workspace. Now the…
Adobe just built an industrial-grade AI weapon for the world’s biggest brands
Hannah Elsakr says that Adobe’s top clients—the owners of some of the most protected, most valuable brands and IP in the world—had a stark message for the company regarding Firefly, its…
Before Adobe Flash was terrible, it made YouTube great
Hi, everyone, and welcome back to Fast Company’s Plugged In. Our new print issue features “How YouTube Ate TV,” an oral history of the video-sharing site’s impact on entertainment,…
This free Adobe tool offers Photoshop-strength background removal
Sometimes, the simplest photo feats are the most satisfying of all. Me? I’ve lost count of the number of times I’ve needed to remove the background from an image for one reason or another.…
Figma files for IPO after failed $20 billion Adobe takeover
Cloud-based designer platform Figma on Tuesday confidentially filed for an initial public offering in the United States, more than a year after a $20 billion deal to be acquired by Adobe…
Krea, an Adobe for the AI era, discusses its $500 million vision
When I first met Krea co-founders Victor Perez and Diego Rodriguez in 2023, the industry was scrambling to understand the a-bomb of generative AI. But inside their work-live condo in Hayes…
DOGE's Misplaced War on Software Licenses
Because agencies sometimes get bulk or government-specific discounts, it can also be more affordable to buy software licenses on behalf of their private contractors. “It’s a very clear way…
Adobe brings free Photoshop app to phones, courting younger users
The free version of the Photoshop app will have features such as splitting a photo into separate layers, masking off parts of it and adding text ADOBE said on Tuesday (Feb 25) it is…
Adobe starts roll-out of AI video tools, challenging OpenAI and Meta
ADOBE on Monday (Oct 14) said it has started publicly distributing an artificial intelligence (AI) model that can generate video from text prompts, joining the growing field of companies…
Adobe to offer free app to help with creator attribution amid AI boom
ADOBE said on Tuesday (Oct 8) it will offer a free web-based app starting next year, aimed at helping the creators of images and videos to get credit for their work used in artificial…