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Paramount Global said it would pay $16 million under its deal with President Donald Trump to settle his “60 Minutes” lawsuit, which legal experts widely agreed was baseless. But Trump is…
Allen Media Group chief Byron Allen has reached a settlement in the $10 billion lawsuit that he filed in 2021 alleging the fast food giant discriminated against Black-owned media companies…
Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday…
Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, data from market intelligence firm Sensor…
CALM WATERS: While competitors are trying to navigate through the waves of luxury consumption’s slowdown, trade war woes and market challenges, things seem idyllic at Prada, backed by its…
In the business world, advertisers are the stunt performers. Our fragmented media and pop cultural landscape has forced brands to really push stunts into the weird and wonderful. Whether…
Last week, a Jeep driver turned to Reddit to do what people do best on the site—complain. Every time they hit the brakes on their Jeep, they wrote, a promotion for an extended warranty…
PARIS – Actress and writer Gillian Anderson has been named a global ambassador for L’Oréal Paris, the world’s largest beauty brand. She is to star in the new L’Oréal Paris Age Perfect…
Generative AI is no longer a futuristic concept; it is rapidly transforming the digital advertising industry. This technology empowers brands to transcend traditional advertising…
2 min read Last Updated : Oct 04 2024 | 4:37 PM IST Meta Platforms must restrict the use of personal data harvested from Facebook for targeted advertising, Europe's top court ruled on…
