Inside Apple’s Bad Bunny Super Bowl halftime show strategy
When Roc Nation and the NFL decided that Bad Bunny would be their Super Bowl headliner, the next step was for Apple, the show’s sponsor, to set the strategy to hype the halftime show.…
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Apples
Two Bad Apples Threaten to Spoil the Gaza Board of Peace
The inclusion of Qatar and Turkey puts the body’s peacemaking mission at risk. Source link
5 quick ways to make your iPhone act more like it used to, before Apple’s iOS 26 update
Apple’s iOS 26 has been available for nearly six months now, but it’s still one of the company’s least well-received software updates for the iPhone. Primarily, people have criticized the…
Who is Apple’s new Creator Studio actually for?
Apple was the last champion of the “pay once, own forever” crowd, a safe harbor for some of the creatives fleeing Adobe’s monthly ransom. Now it has introduced Creator Studio, its own…
Apple’s App Course Runs $20,000 a Student. Is It Really Worth It?
Two years ago, Lizmary Fernandez took a detour from studying to be an immigration attorney to join a free Apple course for making iPhone apps. The Apple Developer Academy in Detroit…
Nike climbs as Apple’s Tim Cook buys US$3 million in stock
Nike shares ticked up 2 per cent in premarket trading on Wednesday (Dec 24) after Apple CEO Tim Cook bought nearly US$3 million worth of the sportswear maker’s stock. Cook, who has served…
Apple’s 3 biggest wins and 3 greatest failures of 2025
The tech industry has endured another turbulent year, buffeted by the continued rise of artificial intelligence and the economic threats posed by President Donald Trump’s tariffs. Even the…
With Apple’s help, storytellers are figuring out Vision Pro
More than any other Apple product, the Vision Pro is still—to quote Bob Dylan by way of Steve Jobs—busy being born. Announced at the Worldwide Developers Conference (WWDC) on June 5, 2023…
Meta hires away Apple’s top design exec
Apple just lost a top design talent. Meta has hired Alan Dye, who was the head of Apple’s human interface design team. The company is filling his position with Stephen Lemay, who CEO Tim…
Apple’s AI chief paid the price for the company’s stalled progress
Apple’s AI boss, John Giannandrea, is stepping down after seven years on the job. Apple’s stock price got a slight boost on the news, as some investors saw Apple signaling a new urgency to…
Apple’s New iPad Mini Is $100 Off With This Black Friday Deal
After a three-year hiatus, Apple finally refreshed the iPad Mini with a new seventh generation model last year. Currently on sale for $399 (reg. $499+) on Amazon, the new Apple iPad Mini…
In Apple’s 2025 Holiday Ad, Adorable Forest Creatures Shoot a Music Video on a Hiker’s Lost iPhone 17 Pro
Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will inspire consumers to rush out and buy a brand-new iPhone 17. On…
Apple’s iPhone sales surge in China to take 25% market share
Apple’s iPhone 17 series drove a 37 per cent rise in its monthly smartphone sales in China, signalling strong momentum in a key market. iPhones accounted for one in every four smartphones…
Apple’s iPhone Air receives muted reception in China debut
Apple’s iPhone Air went on sale in China on Wednesday (Oct 22), eliciting a subdued consumer response in the world’s biggest smartphone arena. The launch in mainland China comes a month…
Apple’s planned foldable iPad with 18-inch screen hits development snags
Apple’s effort to reinvent the iPad by adding a giant foldable screen has hit development hurdles, potentially delaying the planned launch. The company has been working on the device,…
Apple’s new iPhone outsells previous model by 14% in US, China
Apple’s latest generation of iPhones is off to a faster start than usual, with its most basic model surging in popularity. The iPhone 17 series outsold the iPhone 16 range by 14 per cent…
Apple’s new deal with Formula One aims to grow U.S. audience
Formula One announced a five-year deal Friday with Apple, which will be the global motorsports series’ U.S. broadcast partner beginning next season. ESPN had been the broadcast partner…
Too many junk calls to your iPhone? Try Apple’s new iOS 26 call screen feature
iPhone users have a new tool to combat the scourge of nuisance phone calls: a virtual gatekeeper that can screen incoming calls from unknown numbers. It’s among the bevy of new features…
The Download: using AI to discover “zero day” vulnerabilities, and Apple’s ICE app removal
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Microsoft says AI can create “zero day” threats in…
Apple’s iPhone 17 sales open to strong demand for Pro models
The company faces lofty expectations from Wall Street for holiday period sales, despite global economic concerns and the threat of future price increases due to tariffs For the past four…
Apple’s higher prices give iPhone doubters reason for optimism
Apple’s latest iPhones did not dazzle with new features, but investors are starting to look past that, seeing higher price tags on the devices as a reason to buy the company’s shares. The…
How to get your iPhone ready for Apple’s iOS 26
On Monday, Apple will release the iPhone’s next operating system, iOS 26, to the general public. The new operating system features the most radical redesign of the iPhone’s software in…
A slimmer iPhone and new Apple Watches: What to expect from Apple’s September 9 launch event
Apple holds several events throughout the year, but none is as vital to the company’s bottom line as its annual one in September. That’s when Apple unveils its new iPhone lineup, drawing…
Ahead of Apple’s iPhone event next week, here’s how the big smartphones stack up
Apple’s annual iPhone event is happening next week, when the company is expected to unveil a range of new devices that includes its thinnest phone to date. It’s also the first iPhone event…