Black beauty businesses are stuggling under Trump’s tariffs
Earlier this summer, Dajiah Blackshear-Calloway, 34, started to notice that her regular clients weren’t visiting her hair salon as often as they used to. The salon, in Smyrna, Georgia,…
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Beauty
Beauty Sales for the First Half Hit $50.6 Billion in the U.S.
Beauty is showing resilience to broader macroeconomic headwinds, Circana data from the first half of 2025 shows. In the U.S., the prestige beauty market grew by 2 percent to $16 billion in…
EXCLUSIVE: Miu Miu Beauty Writes a New Chapter With Miutine, Fronted by Emma Corrin
PARIS — Miu Miu is out to coin a new word with Miutine, its new feminine fragrance fronted by English actor Emma Corrin. The eau de parfum meant to channel the brand’s irreverent,…
As a Recently Engaged Beauty Editor, This Is Everything I'm Doing to Prep My Skin for My Wedding
Earlier this year, I got engaged to my boyfriend of eight years, and, aside from the obvious feelings of elation, I think it's safe to say that we've both been feeling a little overwhelmed…
ColourPop Releases Makeup Suitable for Shrek's Swamp
ColourPop is making makeup suitable for the swamp. In a new limited-edition collection inspired by the DreamWorks film franchise, “Shrek,” the drugstore beauty brand bottled the fairy-tale…
Laufey Is Our Ultimate Coquette Beauty Icon—7
Laufey is one of those celebrities who continuously delivers beauty looks that are so aesthetically pleasing that our romance-loving hearts skip a beat. The Icelandic Chinese…
I’m a Beauty Editor That Rarely Gets Influenced—My Real Thoughts on This TikTok-Viral Toner After 1 Week
My day job consists of researching, testing, and writing about beauty products (and trust me—I love every second of it!), but after consuming (and creating!) so much beauty content…
Why Ulta Beauty is closing hundreds of store-in-stores in 2026: Is your location on the doomed list?
Ulta Beauty and Target Corp. announced on Thursday that they won’t be renewing their in-store partnership, which ends a year from now in August 2026. Until then, Ulta Beauty products will…
Why are people mad at E.l.f. Beauty? The Matt Rife controversy, explained
In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury lawyers “E.l.f.ino & Schmarnes.” The brand may have been…
The 11 Best Waterproof Eyeliners That Don’t Budge, Tested and Reviewed by Editors
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In this article View More Top Waterproof Eyeliners of…
FDA warns one of summer’s biggest viral beauty hits may not be safe
If your summer skincare looks more like dessert than SPF, the FDA has a message: put down the whipped cream canister — especially if it’s actually sunscreen. On Monday, the agency dropped…
The 12 Best Sunscreens to Wear Under Makeup, Tested by Editors
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Top Sunscreens to Wear Under Makeup of 2025 View more +…
The 6 Best Brown Mascaras for Effortless Volume and Length, Tested by Editors
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In this article View More Top Brown Mascaras of 2025…
Michelle LeBlanc Revamps CVS Beauty Aisles, Prioritizing Skin Care and Consumer Education
One year in, Michelle LeBlanc, vice president of merchandising for beauty and personal care at CVS, is making her mark on the U.S.’s largest drugstore chain. That includes piloting…
EXCLUSIVE: Moon Juice Names Federico Troiani CEO to Accelerate Growth
Moon Juice founder Amanda Chantal Bacon has tapped Federico Troiani as chief executive officer. “Federico is really the first executive that’s come to Moon Juice with a background in…
‘Alice in Borderland’ Star Riisa Naka, ‘Shoplifters’ Actor Mayu Matsuoka to Face Off in Netflix Cosmetic Surgery Drama ‘Plastic Beauty’
Riisa Naka and Mayu Matsuoka will star as rival surgeons in Netflix‘s upcoming Japanese drama series “Plastic Beauty,” which takes viewers inside Japan’s cosmetic surgery industry. The…
Serena Kerrigan and Neutrogena Turn Up the Heat with 'Bank Your Glow' Steamy Short Story Campaign
If you ask Serena Kerrigan, the multi-hyphenate media personality best known for sharing unfilitered dating commentary with her millions of followers online, how to achieve the best skin…
The 5 Best Eye Creams With SPF That Brighten, Depuff, and Protect, Tested by Editors
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In this article View More Top Eye Creams With SPF of…
Virality-Driven Beauty Brands Are Reshaping the Industry, but Sustaining Momentum Remains Key Challenge
A report by Spate and YipitData shows that TikTok-fueled momentum is translating into meaningful share gains for a cohort of next-gen brands across the beauty industry. Among the key…
EXCLUSIVE: MAC Viva Glam and Elaine Welteroth Team to Fund Safer Births for Underserved Families
MAC Cosmetics is expanding its philanthropic efforts with a $200,000 Viva Glam Fund grant to The Victoria Project in partnership with BirthFund, the nonprofit founded by journalist and…
EXCLUSIVE: Gwyneth Paltrow’s Goop Doubles Down on Beauty, Expands Into Ulta Stores Nationwide
Goop Beauty, the wellness-rooted brand founded by Gwyneth Paltrow, is entering a new phase as it rolls out across 800 Ulta Beauty stores nationwide on Sunday. With six products featured on…
Rep. Cory Mills hit with revenge-porn accusation after breakup with beauty queen
Rep. Cory Mills has been accused of threatening to release sexually intimate images and videos of his ex-girlfriend, according to a police report. Source link
PR Agency Studio Beauty Acquires Wellness Firm Powers PR, Expands With Wellness Division
Studio Beauty, founded by Bex Meredith and Cindy Krupp, has acquired Powers PR for an undisclosed amount. Through the acquisition, Powers PR will become the Powers Wellness Division, while…
E.l.f. Beauty Expands Global Footprint With Sephora
E.l.f. Beauty is working toward covering all the bases when it comes to retail. After a successful launch in Sephora Mexico, the mass beauty brand will continue its expansion with Sephora…