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Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad…
To promote their new Meta Glasses, Ray–Ban has enlisted the help of Chris Hemsworth, Chris Pratt and Kris Jenner. In a new commercial that debuted on Sunday during the 2025 Super Bowl,…
Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that shunned the typical famous faces making quick-paced jokes in…
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Joining Kendrick Lamar for the Super Bowl LIX halftime…
Taylor Swift‘s Super Bowl appearance to cheer on her boyfriend Travis Kelce was met with some boos when she was shown on the jumbotron. Watch the moment below.
For the first time in 27 years, we saw a Nike commercial in the Super Bowl. Has it really been that long? Hard to believe that one of—if not the—world’s greatest marketing brands hasn’t…
The challenge is formidable: Create an ad campaign that somehow shows a brand’s integral role in a pivotal moment of human history. But also, like, make it fun? When OpenAI’s ChatGPT hit…
As promised, SZA dropped four new songs on Sunday, ahead of her appearance with Kendrick Lamar during the Super Bowl Halftime show, creating a sort of second deluxe edition of her…
Lauren Daigle stepped onto the Caesars Superdome field at Sunday’s Super Bowl in New Orleans to sing “America the Beautiful.” The former Louisiana State University student performed…
Blue Ivy Carter and her sister Rumi Carter joined their father, NFL partner Jay Z to watch the Super Bowl on Sunday in New Orleans. The big game will see the Kansas City Chiefs face off…
With Sunday’s Super Bowl LIX pitting the Kansas City Chiefs against the Philadelphia Eagles once again, viewers must decide who to root for — and if they want to jump on a bandwagon…
Former U.S. President Donald Trump has revealed his ambitious plan to reform federal agencies by enlisting billionaire Elon Musk to spearhead efforts aimed at reducing what he calls…
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The year’s biggest night of commercial advertising,…
Universal and DreamWorks Animation’s canine crime adventure “Dog Man” sniffed and scratched its way to No. 1 at the domestic box office for the second consecutive weekend. Meanwhile two…
If the Kansas City Chiefs win the Super Bowl on Sunday, Patrick Mahomes, Travis Kelce, and the rest of their teammates will have bragging rights as the National Football League (NFL)’s…
The Super Bowl is one of the world’s most significant single-day sporting events. It attracts over 100 million U.S. viewers and tens of millions of international viewers, making it an…
Are you ready for it? February 9 is Super Bowl Sunday. The Kansas City Chiefs are looking for the first-ever “three-peat” in Super Bowl history, while the Philadelphia Eagles are looking…
As millions of Americans gear up for the Super Bowl—stocking the fridge with wing sauce, beer, and myriad other snacks and confections—employers are also preparing for the inevitable…
For two guys about to fly a camera rig 30 miles per hour above the heads of clashing players, Alex Milton and Vinnie Scaffidi seem utterly at ease. Despite the fact that some 100 million…
Seal takes his namesake to new surreal heights in Mountain Dew‘s 2025 Super Bowl commercial. The 30-second spot features the 15-time Grammy nominee transformed into a literal seal (with a…
Expect more security — and nerves — at this year’s Super Bowl victory celebration regardless of who wins Sunday’s matchup in New Orleans between the Kansas City Chiefs and Philadelphia…
The Super Bowl is a lot of things. NFL title game. Pop concert. Cultural institution. It’s also The Only Day People Care About Ads. That last one is worth a lot of money to the brands who…
Super Bowl LIX is almost upon us, bringing with it a host of questions. Who’s gonna win? What brand will have the best commercial and who will star in it? Also, why are ticket sales…
If you tune into the Puppy Bowl on Sunday, you’ll likely see a key person’s influence — even if you don’t actually see her. Victoria Schade is a dog trainer and novelist who’s the show’s…
