Fashion’s Formula 1 Frenzy at the 2025 Miami Grand Prix Weekend
As is now customary, the winner of the sixth leg of the 2025 championship will receive the trophy in a bespoke Louis Vuitton trunk. The trunk is covered in the French brand’s famous…
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British Formula One racing
Charles Leclerc Named Chivas Regal’s New Global Brand Ambassador
Scuderia Ferrari’s Formula 1 driver Charles Leclerc has a new role — he’s been tapped by Scotch whisky brand Chivas Regal to be its global brand ambassador. This multiyear partnership…
Reiss and McLaren Unveil Second Formula 1 Collection
After a successful year of McLaren’s first fashion collaboration with Reiss, the contemporary brand returns with the second series of its team collection. Once again, McLaren’s…
EXCLUSIVE: Elemis, Aston Martin Aramco F1 Team Partner on Three-year Deal
LONDON — Fashion brands have been racing to Formula 1 in the last few years to capitalize on the popular sport and now beauty brands are finding their lane within the racing sport. Elemis,…
Formula One’s Max Verstappen Gets a Fashion Role
Formula 1 racing is a high stakes business on and off the track. For the 2023 season, F1’s annual revenue increased to $3.2 billion — a 25 percent gain compared to the 2022 season. And…
Moët & Chandon Returns to Spray the Formula 1 Podium
After a grueling 24 hours of Le Mans in 1967, American motorsports pilot winner Dan Gurney deliberately shook and sprayed the on-looking crowd with his jeroboam bottle of Moët & Chandon in…