EXCLUSIVE: Supergoop Taps Lauren Weinberg as CMO
Supergoop’s new chief executive officer Melis del Rey has made her first C-suite appointment, naming Lauren Weinberg as chief marketing officer, effective Monday. In her new role, Weinberg…
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CMO
Autodesk’s CMO breaks down the branding lessons from Sydney’s Sweeney’s jeans commercial and Cracker Barrel’s rebrand
Marketers are setting the cultural conversation — with their successes as much as their missteps. But which campaigns are creating healthy tension? When is the right time to walk back a…
Saltair Appoints Rachel Shelowitz as CEO, Erin Sale as CMO
Body care brand Saltair is bolstering its C-suite. Rachel Shelowitz has been named chief executive officer and Erin Sale chief marketing officer of Saltair, the body care brand cofounded…
Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions
At the Cannes Lions International Festival of Creativity, top agencies and brands vie for awards and hustle to close deals. As this year’s event wraps up, Autodesk CMO Dara Treseder shares…
Equinox Hires Former Tory Burch Exec Bindu Shah as CMO and CDO
Equinox, the high-performance, upper-tier lifestyle company, has tapped the former Tory Burch executive Bindu Shah to amp up its marketing and digital business. In her new role as chief…
Kleona Mack, Glossier’s Former CMO, Goes to Shark Beauty
SharkNinja‘s beauty division is filling out its C-suite. Kleona Mack has joined Shark Beauty as senior vice president and chief marketing officer, where she will lead all of the marketing…
Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday
Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this…