Cracker Barrel’s new dining rule is not actually new, it says
These are tough times for many businesses across corporate America, many of whom are cutting down on business travel and perks on the road. And in these times, one company’s policy on…
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Cracker Barrel reveals revenue forecast after 2025’s logo debacle
Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp…
ExxonMobil to permanently shut one steam cracker in Singapore from March: sources
The shutdown of the plant, which opened in 2002, is expected to be complete by June ExxonMobil plans to wind down operations at the older of its two steam crackers on Singapore’s Jurong…
Autodesk’s CMO breaks down the branding lessons from Sydney’s Sweeney’s jeans commercial and Cracker Barrel’s rebrand
Marketers are setting the cultural conversation — with their successes as much as their missteps. But which campaigns are creating healthy tension? When is the right time to walk back a…
Cracker Barrel is closing Maple Street Biscuit Company restaurants. See the full list of doomed locations
As the dust settles on a botched logo redesign that turned it into a political and cultural flashpoint this summer, Cracker Barrel Old Country Store is no doubt looking to put 2025 behind…
Cracker Barrel CEO Julie Masino addresses logo controversy again; stock price drops after earnings
Cracker Barrel reported earnings Wednesday for the first time since the company ignited a cultural firestorm by revealing a modern rebrand of its old-timey logo in August. Julie Masino,…
Aster Chemicals declares force majeure at Singapore naphtha cracker: sources
Singapore’s Aster Chemicals and Energy has declared force majeure on petrochemical supplies from its naphtha cracker on Bukom island, according to a letter seen by Reuters and…
Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign
Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage…
Cracker Barrel sticks to old logo after social media backlash
Cracker Barrel said on Tuesday that it will stick with its decades-old logo, scrapping plans for a new one following social media backlash, including from US President Donald Trump. “We…
You Knew It Was Coming: Trump Has Thoughts on Cracker Barrel Logo
The order continues: “Each law enforcement agency that is a member of the D.C. Safe and Beautiful Task Force, as well as other relevant components of the Department of Justice as the…
The week in business: Airlines get sued, Cracker Barrel gets a glow-up, and grocery store shrimp goes radioactive
Each week, the business world throws us a mix of surprises, frustrations, and big experiments. Some companies are doubling down on old strategies, others are trying bold new moves, and a…
Ritz recall 2025: Mislabeled peanut butter cracker sandwiches pose risk of life-threatening allergic reaction
Mondelēz Global LLC, a subsidiary of snack foods giant Mondelez International (Nasdaq: MDLZ), which owns brands including Cadbury, Chips Ahoy!, Honey Maid, Oreo, Sour Patch Kids, and…