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customer

Keeping Close to the Customer, the Mitchells Story

Mitchells Stores, from its humble beginnings in 1958 when Ed and Norma Mitchell founded the Ed Mitchells store in an 800-square-foot former plumbing supply shop, has grown to 10 stores…

Move from reactive to proactive customer service

Customer experience is entering the sci-fi age: knowing and understanding customers on an individual level, providing personalized service, and dedicated moments. All of this is becoming…

The connected customer

As brands compete for increasingly price conscious consumers, customer experience (CX) has become a decisive differentiator. Yet many struggle to deliver, constrained by outdated systems,…

How to use video games to drive customer engagement

To play is human. It’s how toddlers experience and learn about the world they just entered. It’s also how we as adults rewire our brains and learn new things most effectively. In a world…

From experimentation to transforming customer value

Since ChatGPT was released nearly three years ago, individuals and companies have experimented with reactive AI, composing AI prompts to create articles, tables, translations, to-do lists,…