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designed

Yankee Candle designed a new luxury candle line

Yankee Candle is going luxury with a new line of candles that’s designed to be upsold. The Massachusetts-based candle company launched the Yankee Candle YC Collection this week, a line of…

How Kroger designed its catchy new sonic logo

What does Kroger’s brand sound like? Until recently, no one knew. And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and…