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Drive

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How tribal instincts drive change

When Everett Rogers introduced the S-shaped diffusion curve in the first edition of his book, he was directly following the data. Researchers like Elihu Katz had already begun studying how…

How to use video games to drive customer engagement

To play is human. It’s how toddlers experience and learn about the world they just entered. It’s also how we as adults rewire our brains and learn new things most effectively. In a world…

AI bus cameras will drive a transit revolution

Philadelphia recently rolled out bus-mounted AI cameras that capture people driving personal vehicles in dedicated bus lanes. Innovations like this are necessities because so many people…