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E.l.f. Beauty has lifted its full-year forecasts on the top and bottom lines after a better-than-expected third quarter. The beauty company, which now also owns Hailey Bieber-founded Rhode…
After more than two decades of operation, E.l.f. is making its first foray into fragrance with H&M. In a new collaboration titled “Make It Make Scents,” the makeup and skin care brand is…
Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from…
In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury lawyers “E.l.f.ino & Schmarnes.” The brand may have been…
E.l.f. Beauty is working toward covering all the bases when it comes to retail. After a successful launch in Sephora Mexico, the mass beauty brand will continue its expansion with Sephora…
IlluminateAI, a Santa Cruz, Calif.-based start-up, looks to redefine how beauty brands approach product recommendations in the digital era. Its first client, E.l.f. Beauty, is already…
The acquisition of Hailey Bieber‘s brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48 hours, according to a new report from Launchmetrics.…
Before launching a viral campaign that would jolt corporate boardrooms, E.l.f. Beauty faced a familiar problem: a lack of data—and an even bigger lack of direction on how to turn that data…
Featuring Kate Charles, Chief Strategy Officer and Laurie Lam, Chief Brand Officer, E.l.f. Beauty Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company E.l.f.…
E.l.f. Beauty (NYSE: ELF) announced on Wednesday that it has signed a definitive agreement to acquire Rhode, the beauty brand founded by Hailey Rhode Bieber, alongside its Q4 earnings for…
E.l.f. Beauty surpassed Wall Street’s top-line forecasts in the third quarter, but lowered its full-year forecast on the back of a softer-than-expected January. Net sales increased 31…
If retailers are good at anything, it’s knowing which way the wind blows. They spend all day, every day trying to figure out what customers want and how to give it to them. But the wind is…
