Erewhon Partners with Boka on a Toothpaste-inspired Smoothie
Strawberry glaze, orange cream and now…toothpaste? Titled the Mint Condition Smile Smoothie, California-based grocer Erewhon‘s latest smoothie collaboration is the first of its kind,…
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Kith Is Opening Padel Club ‘Kith Ivy’ Complete With a Section for New York City’s First Erewhon
Erewhon is headed to New York City via Kith‘s new padel club, according to an Instagram post from Kith founder and chief executive officer Ronnie Fieg. Fieg posted a carousel of photos to…
Travis Scott Teams Up With Erewhon to Drop Gut-healthy Smoothie Collaboration
Travis Scott is in gut health mode. On Monday, the 34-year-old rapper became the latest celebrity to partner with California-based grocery store Erewhon to launch his very own smoothie…