Fragrance Lovers Flock to Bergdorf’s for Madame Grey Pop-up
Bergdorf Goodman drew a crowd of fragrance lovers on Wednesday evening with the opening of a pop-up on its beauty floor introducing the first Madame Grey home fragrance collection, called…
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fragrance
EXCLUSIVE: Champion Is Launching Fragrance
A new fashion player is gaining its fragrance wings. Champion has inked a fragrance licensing deal with Revlon Consumer Products, marking the sportswear brand’s first foray into the scent…
Macy’s Reveals Renovated Beauty Floor of Herald Square Flagship
One of beauty’s most storied points of sale has gotten a makeover. The beauty floor of the Macy’s Herald Square flagship, a landmarked building, has completed its first round of…
Baobab Collection Eyes U.S. for Expansion
Baobab Collection is expanding in more ways than one. The Belgian home fragrance brand is setting its sights on the U.S. market, with a forthcoming rebrand at the top of 2026 dovetailing…
Why Black Beauty Founders Are Turning to TikTok Shop to Build Brands
On TikTok Shop, an ecosystem of fast-growth, Black-owned beauty brands is taking shape. It’s a group that includes emerging brands — for instance, Kayla Rowe’s Her Fantasy Box, which was…
The 10 Most-loved Fragrance Brands on Social Media
The fragrance game’s social media “who’s who” is seeing some shake-ups. Phlur, one of the more affordable — and certainly most prolific — in its category, took the top spot by earned media…
Boots Bets Big on Fragrance, Opening a Stand-alone Store in London
LONDON — Boots is breaking with tradition and transforming its high-growth, social-media fueled categories into stand-alone concepts, the latest of which is an experiential fragrance store…
Victoria Jackson of No Makeup Makeup Introduces No Fragrance Fragrance
Victoria Jackson — known for bringing No Makeup Makeup to market, a term she coined in 1986 — is now introducing a new innovation, No Fragrance Fragrance, co-created with her longtime…
Mind Games Teams With Selfridges on Two New Fragrance Exclusives
LONDON — Luxury fragrance house Mind Games is getting more intimate with its U.K. stockist Selfridges, launching two fragrances exclusive to the retailer. The fragrances, Playmate and…
Romain Spitzer’s Purview Widens for Fragrances at LVMH
PARIS – Romain Spitzer’s mandate has been broadened at Fragrance Group LVMH Beauty, where he has been appointed president and chief executive officer. Spitzer in March 2024 had already had…
EXCLUSIVE: Colman Domingo Is Valentino Beauty’s New Global Brand Ambassador for Fragrance
PARIS — Colman Domingo has been named Valentino Beauty’s new global brand ambassador for its fragrance lines. The award-winning actor, writer and director is no stranger to the Italian…
EXCLUSIVE: Louis Vuitton’s Chengdu Pop-up Spotlights Local Culture, Includes New Fragrance Launch
After Shanghai and Beijing, Louis Vuitton has landed in Chengdu with pop-up experiences that span retail, fragrance and hospitality. To celebrate a new edition of the Louis Vuitton Chengdu…
Meet Notewrks, Snif’s New Subbrand
Snif is taking aim at a new demographic and olfactive territory with the launch of its latest subbrand. Called Notewrks, the launch features three juices, which will debut on the brand’s…
The Estée Lauder Cos. Debuts L’Atelier at La Maison des Parfums
PARIS — The Estée Lauder Cos.’ L’Atelier at La Maison des Parfums, being inaugurated Tuesday mixes magic and math — two key elements of fragrance. “We are super excited about this…
The Ultimate Fall Fragrance Guide
Just as seasons change so does a fragrance lover’s scent wardrobe. Here, a guide to transitioning to autumnal fragrances — from the boozy to the ultra-gourmand and beyond — featuring 15…
Colonias Absolutas Puig Pays Homage to Heritage and Identity
PARIS – Puig is paying tribute to its heritage and identity with a new line of four eaux de cologne, called Colonias Absolutas Puig, developed by Jean-Claude Ellena. Manuel Puig, vice…
In ‘The House of Beauty,’ Arabelle Sicardi Dives Into Beauty’s Lesser-told Tales
More than 10 years in the making, Arabelle Sicardi’s “The House of Beauty” has arrived. The book, a collection of eight essays penned by the former beauty editor that assess the industry…
The Estée Lauder Cos. Fetes New Fragrance Boutiques
The Estée Lauder Cos. has taken its new store openings to the streets — literally. The beauty conglomerate recently christened four stores on Prince Street in Manhattan for respective…
How Chanel’s Olivier Polge Thinks About Fragrance
Olivier Polge may be the in-house perfumer creator for one of fragrance‘s most historically significant brands but his creative process has had to keep up with the times. On a trip to New…
EXCLUSIVE: Vaquera Brings Nostalgia Into the Present With Classique Perdu
PARIS — Nothing is ever as it seems at Vaquera, the iconoclastic fashion brand — including, now, perfume. Vaquera’s designers Patric DiCaprio and Bryn Taubensee are launching their first…
EXCLUSIVE: Victoria’s Secret Expands Into Home Fragrance
Victoria’s Secret is entering the home fragrance market. Building off of its successful fragrance line and the wider fragrance boom, the lingerie retailer will launch a collection of…
Seth Rogen's Houseplant Partners with Ripple+ Home to Drop Incense
Houseplant by Seth Rogen is venturing into the sensorial world of home fragrance. In a brand-new collaboration launching Thursday, the smoking accessories and decor brand is teaming up…
Alessi Teams Up With Lighting Master Michael Anastassiades for His First Home Fragrance Line
A NOSE FOR DESIGN: The smell of freshly cut stone from the Italian quarries of Carrara and Versiglia was the starting point for designer Michael Anastassiades‘ first home fragrance line…
Dwayne Wade on His Grooming Routine and Beauty in Men's Sports
Being a father, Dwyane Wade believes, is learning about body odor the hard way. Never mind spending the bulk of your day in a gym with grown men, a cloud of sweat permanently suspended in…