Longchamp Signs Fragrance License With Interparfums SA
PARIS – Lonchamp and Interparfums SA have signed a fragrance license that will run through Dec. 31, 2036. Under the agreement, Interparfums SA is to create, develop, produce and distribute…
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fragrance
Who’s Winning the 2025 Fragrance Game so Far?
Macy’s may be holding on to its longtime position as the top U.S. retailer by share of fragrance sales, but plenty of other shifts are afoot when it comes to who’s winning the category.…
Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target
Is the era of Twitch streamer-founded beauty brands upon us? If the breakout success of Tone, a unisex personal care brand launched in February by Atlanta-based content group AMP, or Any…
Surprise! Trump’s New Fragrance Sucks
Donald Trump’s wishy-washy tariffs have been good for one thing: keeping Federal Reserve interest rates high, according to the central bank’s Chair Jerome Powell. Speaking at a European…
Givaudan to Acquire Brazilian Fragrance Supplier Vollmens
PARIS – Givaudan is acquiring a majority stake in Vollmens Fragrance Ltdas, a supplier based in Brazil. Financial terms of the deal were not disclosed. However, Givaudan, a Swiss fragrance…
Global Beauty Giants’ Early Bets on the Eastern Fragrance Wave
When it comes to sniffing out the future, investors are looking Eastward. Strategics’ venture capital arms are increasingly placing small bets on niche Asian fragrance brands being the…
EXCLUSIVE: Bradley Cooper, Maluma and Vinicius Junior Front Boss Bottled Beyond
PARIS — The Boss Bottled franchise is expanding with the new Boss Bottled Beyond scent and a big-bang campaign featuring Bradley Cooper, Maluma and Vinicius Junior. “It is a big milestone…
Chess-Inspired Fragrance Brand Mind Games Plots Expansion
Mind Games is making moves. The chess-inspired fragrance brand founded in 2022 has new geographies and new products on the horizon, and industry sources estimate retail revenue will land…
‘The Picture of Dorian Gray’ Gets Fragrance Capsule Collection From Scentbird Following Sarah Snook Tony Win
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The fragrance subscription brand Scentbird has…
The Best Beauty Moments at The Fragrance Foundation Awards 2025: Laverne Cox, Vera Wang, Carolyn Murphy and More
The 2025 Fragrance Foundation Awards took place in New York City last night, gathering perfume innovators, newcomers and enthusiasts to honor this year’s recipients inside the David H.…
What Happens When a Playwright’s Perfume Addiction Goes Too Far?
Charlotte Ercoli’s newest film opens with a scene that will likely feel familiar: a messy apartment and a suitcase that remains unpacked long after its owner, a New York City-based…
Voluspa Launches Luxe Perfume Collection: 7 Scents to Express Yourself
Voluspa is introducing perfume. It’s a relaunch for the California-based company — known for its candles, diffusers and home scents. After first exploring body fragrances in its early…
Glossier Is Landing in France, With Help From Sephora
Glossier and Sephora are taking their partnership to a new market. The beauty brand is entering Sephora France on June 13 in the retailer’s app, and is debuting in-store and on Sephora.fr…
Barbie Ferreira Shines in Glossy Sandals at Emporio Armani Party in LA
Barbie Ferreira introduced a dose of polish to sportswear at Emporio Armani’s “Stronger With You” Parfum fragrance launch party on Thursday in Venice Beach, Calif., pairing a navy EA7…
Chanel Shines a Light on Sandalwood at Jardins, Jardin
GARDEN VISIT: Chanel placed sandalwood under the spotlight for this installment of the annual Jardins, Jardin garden event, which takes place this year in the Villa Windsor’s park in…
EXCLUSIVE: Jasmine Tookes Is Blending Fragrance, Wellness and Body Care to Launch a Beauty Brand of Her Own
Jasmine Tookes is stepping into the beauty founder role. The model-entrepreneur has joined forces with former private equity investor Sabrina Castenfelt to introduce Brunel, a…
The 30 Fragrance, Skin and Makeup Brands That Won Social Media During the First Quarter
Beauty‘s first-quarter social media report cards are in. According to CreatorIQ, which uses earned media value to measure the value and engagement of influencer content about a brand,…
Beauty Editors Agree—This Clean Fragrance Brand Is *That Girl* for Summer
There's no better time than summer to try something new in the fragrance department. Although we still have a little time left in spring, fellow Who What Wear beauty editor Kaitlyn…
EXCLUSIVE: Drake Unveils His First Eau de Parfum
Drake‘s world is about to get a lot more fragrant. The multihyphenate’s fragrance brand, Better World Fragrance House, is launching Summer Mink on Friday. It’s the brand’s first eau de…
Chanel Continues Celebrations of Its New Chance Fragrance
CHANCE ENCOUNTERS: As part of the ongoing celebration of its Chance Eau Splendide’s launch on April 15, Chanel held an intimate gathering Thursday evening in Paris’Soho House to air the…
EXCLUSIVE: Hilary Duff’s Home Fragrance Line, Below 60, Debuts on QVC With New Scent
Hilary Duff‘s home fragrance brand, Below 60, is joining QVC. The actress will appear on the televised home shopping network on Saturday at 10 a.m. ET., marking the brand’s debut and…
Van Dang Fragrances Primes for Retail Expansions
Van Dang Fragrances is gearing up for retail in tandem with a new category expansion. Coinciding with the launch of seven extraits de parfum priced at $225 each, the brand is launching…
2024 Top 100: Coty Benefits from Fragrance Boom, Despite Geographic Pressures
The fragrance effect was alive and well at Coty in 2024, although its most recent set of earnings showed this was not enough to offset pressures from weak demand in Asia and tight…
In 2025, SPF Can Be Perfume, Too
The perfume boom has officially reached the SPF category. On the heels of the fragrance mist craze — Circana reports sales of body and hair mists grew 94 percent and 32 percent in 2024,…