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“You’re lowkey missing the vibe,” said a graduate of the Fashion Institute of Technology’s Masters in Cosmetics and Fragrance Marketing and Management program on Thursday evening, kicking…
The rise of misinformation aimed at young girls across digital underscores an urgent need for credible resources, empowering products, and emotionally safe communities. Today’s teen girls…
Gen Z, the youngest generation of workers, is embracing artificial intelligence at the office. Still, according to a new survey, while AI may help with productivity and automating tasks,…
While not everyone bought a camper van during the COVID-19 pandemic, we all probably know someone who did. As people with money suddenly found themselves with time on their hands and no…
Tired of navigating the online dating landscape alone? Now you can swipe right along with friends. Tinder launched a double-dating feature Tuesday, allowing users to create joint profiles…
One stock recently impacted by a whirlwind of volatility is Block—the fintech powerhouse behind Square, Cash App, Tidal Music, and more. The company’s COO and CFO, Amrita Ahuja, shares how…
Gen Z, the youngest generation of workers, cares deeply about work–life balance. And, according to new research, that balance includes hook ups that happen during working hours. A new…
Ahead of “Gen V‘s” second season, Jaz Sinclair confirms: fans will get to see a new side of Marie Moreau. “Thinking about Marie in Season 1 versus Marie in Season 2, she does change. She…
If Gen Z is known as the side hustle generation, Gen Alpha may soon take the crown. A survey of 2,002 U.S. Gen Alpha and Gen Z individuals (ages 12 to 28) by social commerce platform Whop…
It’s 2009. Everyone is rocking ankle socks. “TikTok,” is just a Ke$ha song. You pull out your BlackBerry Bold 9700 and update your BlackBerry Messenger (BBM) status. All is well. Before…
When Arturo Polichuk got his first college internship in September 2020, he was introduced to corporate life via virtual onboarding and fully remote work, thanks to the COVID-19 pandemic.…
“Honestly, I don’t even remember the 2014 situation. It just seems like it’s asking a lot of the employees. Why’s it on us?” — Gen Z Market Basket employee, June 2025 Ten years ago, Market…
Hally Hair is bringing an edible surprise to all Gen Z ravers and concert enthusiasts. The accessories and hair dye company, founded by Kathryn Winokur in 2021, has partnered with Sour…
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Graduating from high school is a huge rite of passage, but entering the working world, especially in uncertain economic times, can be intimidating. According to a new study, a big chunk of…
According to new research from Whop, a marketplace for digital products, one in three Gen Z consumers now make purchasing decisions based on recommendations from AI-generated influencers.…
Rather than clocking in at a Saturday job or selling old clothes for quick cash, Gen Z has another side hustle up their sleeve: selling their personal data. To take advantage of the nearly…
Forgotten 1990s Movies Trivia Quiz Obviously, the '90s were iconic — you didn't even have to be there to know that. But not every movie hit the same uber-famous status that Independence…
With around 1 billion searches on ChatGPT each week, Gen Zers are increasingly turning to AI to solve a daily dilemma: what to wear. Last month, OpenAI announced updates to ChatGPT’s…
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming…
LinkedIn just released its 2025 Grad Guide highlighting the fastest-growing cities, industries, and job titles for new workers with and without a bachelor’s degree. A variety of industries…
A cost-of-living crisis is hardly new territory for Millennial and Gen Z Americans as a new cloud of uncertainty hangs over the state of personal finances, but consumer behaviors continue…
There are It bags. And then there are classic forever bags. Longchamp’s Le Pliage, somehow, manages to be both. It’s part quiet luxury, part Y2K revival. Part preppy meets minimalist meets…
As London’s grey skies melt away into blissfully hot days, I’ve begun thinking about how I can update my winter wardrobe into more summer-friendly styles. My first point of call? Investing…
