Goop Is Getting In on NAD+ With Latest Moisturizer Launch
Goop’s beauty brand is expanding, in more ways than one. The company, which spent 2025 expanding into Ulta Beauty stores and doubling down on existing channels, is also rethinking its…
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EXCLUSIVE: Gwyneth Paltrow’s Goop Doubles Down on Beauty, Expands Into Ulta Stores Nationwide
Goop Beauty, the wellness-rooted brand founded by Gwyneth Paltrow, is entering a new phase as it rolls out across 800 Ulta Beauty stores nationwide on Sunday. With six products featured on…
Goop Opens 7th Permanent Store in Aspen, Embracing Alpine-inspired Design and Community Integration
Goop, the lifestyle brand founded and helmed by Gwyneth Paltrow, has landed in Aspen. The company will open its seventh permanent retail store in the historic Collins Block building at 431…
Goop Continues Fashion Momentum With G. Label April Collection
Last fall, Gwyneth Paltrow’s Goop business restructured to focus on three growth pillars — fashion, beauty and food — after appointing Sofía Menassé as its new design director for its G.…