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Labubu

A Journey Into the Heart of Labubu

The day after I failed to secure a Labubu from Pop Mart’s original store, I decide to console myself with a visit to Pop Land, the company’s 10-acre theme park in central Beijing—and…

Who Wore the Labubu Costume at the Emmy Awards 2025?

The Emmy Awards 2025 red carpet saw couture, sequins, plenty of sparkle and a Labubu costume. Thanks to drag queen Joella, a “RuPaul’s Drag Race” alum, the Pop Mart character made its…

IRL Brain Rot and the Lure of the Labubu

On a recent quiet weekday morning in Manhattan, I attempted to obtain a Labubu, the cutesy monster doll that has become the biggest international toy fad since Beanie Babies in the late…

Before Labubu, these toys took over the world

Pop Mart has struck it rich. The Chinese company that caters to toy connoisseurs and influencers said this week that it expects its profit for the first six months of this year to jump by…