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Launch

Sydney Sweeney Signals Potential Beauty Launch

Sydney Sweeney has beauty domination on the mind. Sweeney filed a trademark application for Syrn, her new lingerie line, for skin care preparations, cosmetics and beauty care preparations,…

Maesa Bets on Body Care With Ontu Launch

Maesa is going big on body. The brand incubator and contract manufacturer is betting on body care with the launch of Ontu, a body care brand launching at Target Corp. this weekend before…

Why Albums Drop and Movies Launch

For this week’s Infinite Scroll column, Brady Brickner-Wood is filling in for Kyle Chayka. In the summer of 2007, Kanye West and 50 Cent were embroiled in a high-wattage—and highly…