EXCLUSIVE: Troye Sivan’s Fragrance Brand to Launch at Nordstrom
Troye Sivan‘s fragrance brand has its first U.S. retail partner. Tsu Lange Yor, the brand founded by Troye Sivan and his brother, Steele Mellet, has inked its first retail deal, with…
Tag
Launch
Everyone Wants to Smell Like SPF — Again
It’s sunny days indeed for the fragrance category these days. That’s thanks to a slew of new sun care-inspired fragrances hitting the market, from Vacation’s trio of $24 body mists…
How Supplement Brands Are Simplifying Seed Cycling to Support Hormone Health
Seed cycling just got a whole lot easier. Seed cycling is a practice of consuming a mix of seeds during different phases of the menstrual cycle to support hormone health and symptoms…
JSX Jetsets to Napa With Launch of Wine Country Flights Ahead of Busy Travel and Harvest Season
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Air carrier JSX is now flying to Napa, just in time…
Mubi to Release Giulio Bertelli’s ‘Agon’ in Italy Following Venice Critics’ Week Launch, Match Factory Takes World Sales (EXCLUSIVE)
Mubi has acquired all Italian rights to Giulio Bertelli’s directorial debut “Agon,” starring Italian judo athlete and Olympic Gold medalist Alice Bellandi, ahead of the film’s premiere in…
Men I Trust Adds Live Grit to Gorgeous, Shimmering Dreampop Songs at Brooklyn Tour Launch: Concert Review
Canadian indie outfit Men I Trust seems beamed down from the heavens to be a headphones band. Lead singer and guitarist Emmanuelle Proulx’s gentle vocals float along over a textured…
EXCLUSIVE: Industrie Africa Expands Into B-to-B With Launch of Retail Consultancy
PARIS – As it celebrates its fifth anniversary, Industrie Africa is expanding into the B-to-B segment with the launch of a retail consultancy for the luxury hospitality industry, paving…
Food Empire partners AirAsia to launch ready-to-drink beverages
The tie-up kicks off with a Vietnamese iced-coffee product to be sold on board the airline’s flights Mainboard-listed Food Empire will partner low-cost airline AirAsia to co-develop and…
European asset manager Amundi, Endowus launch low-cost index fund tracking STI
European asset manager Amundi and wealth adviser and investment platform Endowus on Wednesday (Jul 16) launched the Amundi Singapore Straits Times Index (STI) Fund. This marks the first…
Taco Bell’s latest launch isn’t food . . . and it’s kind of genius
Taco Bell, best known for Mexican-inspired grub like nachos and chalupas, is expanding its beverage offerings. The move, which seeks to cater to Gen Z’s insatiable thirst for both energy…
Musk's Tesla marks formal India entry with Mumbai launch event
Tesla will open its first India showroom in Mumbai next week, having imported US$1 million worth of cars and merchandise, marking its entry into the world’s third-largest car market…
Olehenriksen Doubles Down on Gen Z With Peach Glaze Collection Launch
Olehenriksen is setting its sights on Gen Z. The Danish skin care brand, which was founded in 1983, is inaugurating a three-piece Peach Glaze collection featuring vitamin C-powered…
EXCLUSIVE: Holler and Glow Partners With Panera to Launch Mac ‘n’ Cheese Bread Bowl-scented Lip Balms
Holler and Glow just shrunk a comfort meal into a bite-sized lip product duo. For its first collaboration, the drugstore beauty brand partnered with the casual dining franchise Panera…
EXCLUSIVE: Mikimoto Teams With Fashion Label Adeam for Paris High Jewelry Launch
PARIS – Blowsy roses, a chrysanthemum ruffled to reveal a thumb-sized pearl or a blooming sprig caught at its freshest are among the ephemeral wonders that Mikimoto sought to make…
Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target
Is the era of Twitch streamer-founded beauty brands upon us? If the breakout success of Tone, a unisex personal care brand launched in February by Atlanta-based content group AMP, or Any…
This Is Why Tesla’s Robotaxi Launch Needed Human Babysitters
“This is a demo or test using safety drivers—it’s not an deployment,” says Bryant Walker Smith, a law professor at the University of South Carolina who studies autonomous vehicles. “Tesla…
Joby Aviation stock soars: Flying taxi company completes first successful test flights in Dubai, launch set for 2026
Dubai just took one step closer to its goal of launching electric air taxis in early 2026. U.S.-based Joby Aviation, Inc., a company that is developing electric air taxis for commercial…
How Did Shefali Jariwala Die? Indian Film Actress and Model Dies Aged 42 as Police Launch Probe into Sudden Death
Indian actress and model Shefali Jariwala has died at the age of 42, sparking a wave of heartfelt tributes from fans and the Bollywood community. Jariwala died on Thursday night at…
Tesla’s Robotaxi test launch in Austin draws safety concerns
A first public test of robotaxis by Tesla in Austin, Texas led to multiple traffic problems and driving issues, videos from company-selected riders showed over the first few days. Chief…
WHP Global Partners With Batra Group to Launch Vera Wang Advanced Contemporary Line for U.K. and Europe
WHP Global, the brand management firm based in New York and owner of the Vera Wang brand, has signed a new license with the Batra Group to launch an advanced contemporary ready-to-wear…
Amazon Web Services and Digital Industry Singapore launch programme to spur AI transformation
Amazon Web Services (AWS) and government agency Digital Industry Singapore (DISG) on Thursday (Jun 26) launched a programme to accelerate artificial intelligence (AI) transformation among…
Xbox Teams With Meta Quest to Launch Special Edition VR Headset
Microsoft’s Xbox has partnered with Meta to launch a new limited edition version of the Meta Quest 3S VR headset. Per a Tuesday Xbox Wire blog post attributed to Xbox’s Lori Wright,…
Balenciaga and Puma Launch Their Collection, Including a Ballerina Sneaker and a Reimagined ‘Destroyed’ Speedcat
Balenciaga and Puma launched their collaboration on Monday. The collection was originally unveiled as part of the brand’s winter 2025 collection and aims to blend sportswear and fashion,…
‘Elio’ Box Office Flop: Why Can’t Pixar Launch Original Films?
Disney’s animated adventure “Elio” failed to lift off at the box office, underscoring Pixar‘s continued struggle to launch original films. After all, Pixar hasn’t stumbled with sequels.…