How 2025 Became the Year of the Luxury VIC
With aspirational customers evaporating by the millions, 2025 was the year of the VIC. An acronym for “very important customer,” the term designates a cohort that was seemingly immune to…
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MyTheresa
EXCLUSIVE: Mytheresa to Entertain in Style at Its New Private Club in Saint Moritz
LONDON— Mytheresa is hitting the streets of Saint Moritz this season with a first-of-its-kind private club that promises a blizzard of cultural moments, trunk shows, personal styling…
Rebecca Vallance’s Debut Modest Dressing Collection is a Full-Circle Moment
Fifteen years ago, Rebecca Vallance landed her first wholesale account: Harvey Nichols Riyadh: Now the Australian designer is reinvesting in that target market with her most ambitious play…
LuxExperience’s Michael Kliger on How to Do E-commerce Right With Mytheresa and Net-a-porter
When the internet came of age, department stores were a driving force in designer fashion — so it was only natural that the industry would try to build big, multibrand luxury emporiums for…
Mixing Bakery Goods With Luxury Goods
Although it’s an online luxury pure play, Mytheresa sees value in creating physical retail experiences — and that will be evident again when the Mytheresa x Hani’s Holiday Gift Shop opens…
EXCLUSIVE: Mytheresa, Vestiaire Collective Expand Resale Program to Menswear
MILAN — The appetite for pre-loved luxury goods is not waning. To wit, Mytheresa and Vestiaire Collective are riding the wave of demand by expanding their joint resale program to menswear.…
Roger Vivier Is Coming Up Roses for Holiday
FLOWER POWER: Roger Vivier is making good use of its new Paris headquarters, located in a lavish 18th-century mansion in Saint-Germain-des-Prés. In the coming weeks, the storied French…
Loewe and Mytheresa Host Intimate Dinner at Philip Johnson’s Glass House to Celebrate the Fall 2025 Collection
Loewe and Mytheresa hosted a special cocktail hour and dinner on Wednesday night in New Canaan, Conn., at the Glass House, designed by architect Philip Johnson — a close collaborator and…