Nielsen’s New Ratings Data Could Give Cable a Short-Term Boost
Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no. But a new twist in the company’s estimations of the total…
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Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no. But a new twist in the company’s estimations of the total…
“Love Island USA” achieved its best viewership ever during the week of July 7-13, reaching 1.9 billion minutes watched. That total marked not only a series high for the Peacock reality…
Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world—one fueled by the habits of young people and the other by their elders. During…
Prabhas‘ pan-India action spectacle “Salaar: Part 1 – Ceasefire” has emerged as the most-watched movie on mobile streaming platforms in India for March 2025, according to Nielsen‘s latest…